List of all the best social media marketing podcasts you should subscribe to.
Podcasts continue to become a promising way of learning about various topics, from business and personal development to news and entertainment. So, why not utilize it to stay informed about the latest trends and strategies in social media?
To make your task more accessible, we have compiled a list of the best social media marketing podcasts you must listen to in 2023. From tips and tricks to in-depth discussions with industry experts, these podcasts will give you the knowledge you need to thrive. So, let’s get started!
15 best podcasts on social media marketing
Here’s a comprehensive list of podcasts on social media that will help you up your social media marketing game.
Are you looking for a podcast that covers both traditional and modern marketing tactics, fits perfectly into your busy schedule, and features interviews with top authors and entrepreneurs like Seth Godin and Simon Sinek? Then marketing over coffee is the perfect podcast for you!
With no longer than 20 minutes episodes, Marketing over Coffee offers bite-sized marketing advice that you can listen to whenever you have some free time.
In addition to expert interviews, Marketing over Coffee offers a unique opportunity for listeners to ask questions to some of the greatest minds in the marketing industry. So, tune in today and let experts tackle your queries!
The Content 10X podcast is a game-changer for content creators who want to maximize their revenue potential. With a laser focus on repurposing content like a pro, this podcast helps you get your message heard on various social media platforms.
Featuring top-notch guests, including CEOs of top agencies like Michael Brenner (Marketing Insider Group), the podcast provides expert tips on content optimization, repurposing, and shaping content strategies.
Tune in to learn how to transform one piece of content into a multi-platform success story, and start maximizing your content’s revenue potential today!
Social media can often seem like a waste of time when you aren’t getting the desired results. Derek Videll is out there to pump you up with energy when it comes to creating content.
With topics like how to generate 3.5K Instagram followers with a single reel, this podcast is a must-listen for anyone looking to burst their bubble of social media myths. And if you’re short on time, don’t worry – Derek also hosts masterclasses with industry experts that are less than 30 minutes long.
Gary Vee is a name that should not be missed if you want to up your game in digital marketing and social media. His podcast is a treasure trove of information packed with insightful discussions on contextual content creation and overcoming creative blocks.
But what really sets Gary Vee apart is his #AskGaryVee show, where he directly addresses real-life issues and questions from his listeners. Imagine getting expert advice from one of the biggest names in the industry, tailored specifically to your needs.
Tune in, listen, and learn from the best in the business!
Social Pros walks the extra mile to help you uncover trends and insights from pros in the industry. From the social lead at Canva to the senior copywriter at Hootsuite, these experts share their secrets on topics like social media trends for 2023 and working with influencers.
And just when you think it can’t get any better, the guests finish with a rapid-fire round, answering two crucial questions that will leave you feeling inspired and informed. Take advantage of the insider knowledge – tune in to Social Pros today!
The Buffer podcast is the perfect early morning dose of information, providing a jam-packed 15-minute (or less) episode filled with valuable insights and tips on social media marketing.
Remember that the podcast is not your average social media resource. It covers both basic and advanced topics, featuring real-world examples from top content creators you won’t find anywhere else.
By tuning in today, gain insider knowledge and practical advice to take your social media strategy to the next level!
Do you need help to keep up with the ever-changing landscape of social media? Look no further than the Social Media Examiner podcast! This dynamic podcast provides quick and compelling insights on all the major social media platforms, including LinkedIn, Instagram, and TikTok.
What we love about it is the fact that it cuts through the noise and delivers the most critical updates. Whether you’re a business owner, marketer, or influencer, this podcast is a must-listen to stay ahead of the game.
Tune in today and watch your engagement rate rise!
Neil Schaffer’s podcast is THE destination for cutting-edge social media and marketing insights. With his expertise, Schaffer leads engaging discussions on topics like boosting social media ROI and AI’s role in marketing.
Don’t miss his groundbreaking insights on topics like how to supercharge your social media marketing with AI. Stay ahead of the game and learn from the best in the business by tuning in today!
Marketing Smarts from Marketingprofs is the must-listen podcast for B2B businesses looking to up their marketing game. With a focus on marketing and storytelling tactics geared toward growth, it’s an essential resource for any business looking to stay ahead of the curve.
Tune in to learn from top marketers and gain actionable insights and strategies for building your brand, increasing conversions, and driving more traffic to your website. Don’t miss out on this game-changing podcast – start listening today!
The Marketing Trends podcast is the ultimate destination for marketers looking to upskill. With senior executives who have built Fortune 500 companies as guests, the podcast offers fresh insights on the latest trends and strategies twice a week.
The podcast’s host provides an in-depth look at the guests’ experiences, uncovering their strategies to build successful businesses and overcome obstacles. Tune in to be inspired and equipped with the right skill sets to grow your business. Don’t wait – join the conversation on Marketing Trends today!
If you’re a budding entrepreneur looking to break into the world of social media marketing, The Savvy Social Podcast is a must-listen. Hosted by social media strategist Andrea Jones, this engaging podcast covers everything from protecting your privacy on social media to leveraging innovative tools for success.
With actionable tips and strategies for navigating the ever-changing social media landscape, The Savvy Social Podcast is an essential resource for small business owners, influencers, and aspiring social media gurus alike. Tune in today and learn how to thrive in today’s fast-paced digital world.
Are you tired of feeling like you’re constantly fighting against Instagram’s algorithm just to get your content seen by the right people? Ace the Gram podcast, run by two savvy millennials, is here to save you from trouble.
Whether you’re looking for tips on using Instagram’s tools and features to their full potential or trying to keep up with the latest news and developments in the world of Meta, the Ace the gram podcast has got you covered.
Tune in today and start acing your Instagram strategy like a pro!
The Simple Pin Podcast challenges marketers to rethink their social media strategy by incorporating Pinterest, an often ignored platform, to reach their audience and boost sales.
The podcast debunks common misconceptions about Pinterest, offering advice supported by factual data for those looking to market their products or services. So don’t get stuck in the same old social media routine – switch it up and start exploring the untapped potential of Pinterest.
Let the Simple Pin Podcast guide you, and watch your sales rise!
Get ready to take your digital marketing and social media game to the next level with Neil Patel and Eric Siu’s podcast! These experts have accumulated a wealth of knowledge they’re eager to share.
The podcast not only delves deep into theoretical aspects but also provides instant reactions to the latest events. For example, they quickly covered the fallout from the big SVB scandal and its impact on businesses, especially in the tech sector.
The Casual Friday Podcast, hosted by social media marketing expert Tyler Anderson, is a must-listen for anyone looking to supercharge their social media marketing efforts. From Tik-Tok marketing tactics to getting genuine Yelp reviews, the podcasts got you covered on different fronts!
With a wide range of guests from across the industry, every episode provides practical tips on various topics. Furthermore, Tyler’s conversational style provides an engaging listening experience, and listeners walk away with actionable strategies for growing their businesses online.
Conclusion
Whether you’re a seasoned marketer or just starting out, our comprehensive list of the best social media marketing podcasts is here to help you succeed. And the best part? We’ll update the list with new podcasts as they roll out, so you’ll always be in the know. So why wait? Subscribe to our blog today, and let’s make your social media strategy a roaring success!
Frequently asked questions
What is the best digital marketing podcast?
There is no single “best” digital marketing podcast, as it ultimately depends on personal preference and specific areas of interest. However, some popular options run by experts in the industry include marketing over coffee, marketing trends, and marketing school podcasts.
What is a social marketing podcast?
A social marketing podcast covers topics related to the ever-changing social media landscape. The podcast may cover various topics, including social media advertising, content marketing, analytics, etc. Listeners can expect to gain insights and learn about the latest trends related to popular social platforms like Facebook, LinkedIn, and Instagram.
Which social media is most effective for marketing?
The most effective social media platform for marketing your business depends on where your target audience spends the most time. Facebook is great for B2C businesses, while Instagram works well for visual brands and younger audiences.
Learn all about Kylie Cosmetics social media marketing strategy.
As of January 2023, there are 4.76 billion social media users worldwide. This represents 59.4% of the world’s total population. Post-COVID, more and more people are turning to social media to stay informed, connect, and stay sane. That’s why social media today is more important than ever.
However, just being on social media isn’t enough. As more brands enter the digital world, having a strong social media strategy becomes critical. A good social media strategy can make all the difference and help you stay ahead of the competition.
Today, we will talk about one such brand, Kylie Cosmetics, which has carved a special place in its customers’ hearts with its social media marketing strategy. We’ll also list the key takeaways from Kylie Jenner’s social media marketing strategy so you can implement some of them in your brand.
Introduction to Kylie Cosmetics
Kylie Cosmetics is the industry’s most popular beauty brand, founded by reality TV star and Kardashian-Jenner family member Kylie Jenner. The company began selling Kylie Lip kits on November 30, 2015, a combination of a liquid lipstick and lip liner. Kylie Lip Kit was later renamed Kylie Cosmetics.
Statista reports that 12% of US cosmetics and makeup users use Kylie Cosmetics. So out of 61% of those who know the brand, 20% use it.
But what makes Kylie’s cosmetics so popular? Kardashian-Jenner’s surname? Well, that’s part of it, but Kylie’s strong PR skills and the sheer quality of the product are also contributing factors. Kylie Jenner’s social media marketing skills has made her the youngest person on Forbes’ list of America’s richest self-made women.
Let’s break down Kylie Cosmetics marketing strategy across different platforms and see what they’re doing right.
Kylie Cosmetics marketing strategy on Instagram
With 25.7 million followers on Instagram, Kylie Cosmetics has built a strong community of customers.
Since the brand has a wide range of cosmetics, it highlights some in their stories with the product links. This makes it easier for customers to find the product and allows them to click the link and buy it directly.
Millennials and GenZ are Kylie Cosmetics’ target groups. But marketing to both these generations at once can be challenging . Therefore Kylie Jenner’s social media marketing strategy is collaborating with influencers to spread word of mouth and promote its products. When customers see their favorite influencers wearing products, it builds trust and reinforces purchasing decisions.
You can follow a similar approach. However, finding the right influencers for your B2C brand can be difficult. This is where social listening tools like Radarr can help.
The brand doesn’t shy away from showing behind-the-scenes on Instagram, either. For example, look at this reel that shows Kylie Cosmetics journey from its beginnings to today.
The benefit of sharing behind the scenes is that it helps build trust, generates brand loyalty, and humanizes your brand.
Kylie Jenner, the founder of Kylie Cosmetics, is an influencer herself. She uses her Instagram to teach people how to apply makeup and showcase her new makeup collection.
She breaks down makeup in a simple way so her followers can learn and participate in creating similar looks. You can also use a similar strategy to educate people to use your product or service through Instagram reels.
Takeaways:
Showcase your latest collections with Instagram Stories and Highlights. Best of all, you can now add links to your stories so customers can shop directly.
Use influencer marketing to spread word of mouth and reach a wider audience.
Humanize your brand by giving them a behind-the-scenes look.
Use Instagram reels to educate your audience about using your product or service.
Kylie Cosmetics has posted several videos on Twitter where influencers educate viewers about using the brand’s products. This is a great strategy to convince existing and potential customers of the quality of your product—an effective sales tool to attract and retain customers in the beauty industry.
Customer retention is the key of Kyle Jenner’s social media marketing strategy. That’s why she uses social listening tools to stay on top of customer conversations and engage with them better.
The best way to connect with your audience is to ask them questions about your product or service. This gives you qualitative insights into your customers and brand.
Even though Kylie Cosmetics is a popular brand, it still shares customer testimonials on Twitter to build credibility. And we know that customers have long trusted each other more than brands when making purchasing decisions.
Kylie cosmetics also uses social listening tools to measure human emotions behind online conversations which help the brand redefine customer experiences.
Email and SMS marketing can be your go-to strategy for promoting ongoing deals and offers. But remember, these are crowded platforms. Messages are easily lost. Therefore, promoting them on social media is the best solution.
For example, Kylie Cosmetics uses Twitter to share its ongoing product offers and deals because the brand knows that customers spend most of their time on social media, and it’s hard to miss.
Takeaways:
Use Twitter videos to educate and introduce people to your products.
Interact with your customers to retain them and attract potential customers.
Share your customer testimonials on Twitter to build credibility among a wider audience.
Promoting your ongoing deals and offers on Twitter is an effective marketing strategy.
Kylie cosmetics marketing strategy on Facebook
Kylie Cosmetics’ Facebook page has 100+ videos. These videos are a mix of tutorials, product spotlights, user-generated content, and product launches. We all know video marketing is growing in popularity, but it’s a must-have strategy for beauty brands to stay competitive. It’s where you can leverage social listening tools to find the ongoing trends on social media.
The brand also has a Facebook group, “Kylie Cosmetics,” with 6.6k members. The brand uses its Facebook group to connect with customers, answer questions, offer exclusive discounts, and share user-generated content. Facebook Groups are a powerful marketing tool that can help you attract new customers and retain existing customers with unique content, community, and support.
Kylie Cosmetics founder Kylie Jenner is already a popular face, so the brand doesn’t have to invest much in influencer marketing. With this in mind, the brand sought to create a sense of urgency and get people to buy Kylie’s favorite product. When a customer sees Kylie using her product, it’s a vote of trust in the brand that makes them more likely to purchase or use a particular product in the future.
A similar strategy can be used to cite influencers and celebrities who use your product or service.
Pages are important destinations for Facebook users. Therefore, providing a call to action feature helps users take action. Call-to-Action buttons are designed to bring your company’s most important goals to the forefront of your Facebook presence. They link to any destination inside or outside Facebook that aligns with your business goals.
For example, Kylie Jenner’s social media marketing strategy on Facebook includes adding “Shop on Website” as its CTA (Call-to-Action).
Takeaways:
Video content should be at the center of your Facebook marketing strategy.
Create a Facebook group to build strong communities around your brand and strengthen relationships with existing customers.
Create a wider conversation about your brand with influencer marketing.
Add a “call to action” to your Facebook Page to tell your Page visitors to do something specific (visit the website or call the store)
Kylie Cosmetics marketing strategy on YouTube
Considering Kylie Jenner herself has 12.2 million subscribers on Youtube, the actual Kylie Cosmetics channel isn’t much action.
The brand isn’t active on YouTube but has built a basic foundation. Kylie Cosmetics YouTube channel features introductory videos, Q&A sessions, and makeup tutorials to give audiences a quick introduction to the brand.
Since Kylie Jenner’s social media marketing strategy on YouTube is about pushing Kylie cosmetics, she introduces people to a new range of Kylie cosmetics or posts behind-the-scenes or get ready with me videos on her channel.
Kylie Jenner is the face of Kylie Cosmetics, so featuring herself in YouTube videos inspires customers and builds trust.
Takeaways:
As a beauty brand, you should try different content strategies on YouTube, including behind the scenes, product tutorials, Q&A sessions, and more.
Be the face of your brand. It makes your brand more trustworthy, authentic, authoritative, and genuine.
Kylie Cosmetics marketing strategy on Pinterest
While most brands are hesitant to use Pinterest marketing, Kylie Cosmetics has learned that the platform plays a key role in converting visitors into leads and sales faster than any other social media channel.
Pinterest is a visual platform, and Kylie Cosmetics marketing strategy on Pinterest involves creating high-quality, engaging visual content to share.
Unlike Instagram, Pinterest lets you link your visual content to your website. Therefore, Kylie Jenner’s social media marketing strategy involves written and visual content to direct users to their company website. This is a great strategy for increasing traffic and increasing online sales.
Pinterest is rife with links to tutorials, infographics, guides, and other educational content. The platform prefers visual content, so it’s a powerful channel to inform and engage customers.
For example, Kylie Cosmetics marketing strategy on Pinterest is to share makeup tutorials and educate viewers about its products.
Creating boards on Pinterest can help you stay organized. You can segment your board based on audience, interests, or categories.
Kylie Cosmetics does this well, neatly organizing its boards by category. This is a particularly good option for B2C companies. Some keywords they focus on are ‘Kylie Skin,’ ‘Face,’ and ‘Eyes’ so that people can easily find their products.
Takeaways:
Pinterest is a visual platform. Engaging users through visual elements is the most important tool for success.
Add a link to your website under every pin you publish to drive targeted traffic.
Creating boards make it easy for users to follow specific topics and content on Pinterest.
With nearly 100 million followers on social media, it makes sense why Kylie Cosmetics is so focused on social media marketing. The brand relies heavily on social media channels like Instagram, Twitter, and Pinterest to conduct marketing and gather valuable feedback.
Trends show millennials and Gen Z are becoming less dependent on traditional advertising. They see social media as a more organic and responsible marketing vehicle. Hence, Kylie Jenner’s social media marketing strategy relies heavily on creating authentic content.
She takes a step further and uses social media listening tools to measure what customers say about her products. Social listening tools help Kylie find the perfect window to showcase upcoming products and get instant consumer feedback. This allows Kylie to make changes and anticipate product demand before it hits the market.
Looking to use social listening tools for your B2C brand? Use Radarr to gather actionable insights into audience reactions, interests, and market trends in real-time.
Kylie cosmetics uses social media to share company information, post behind-the-scenes, user-generated content, and promote ongoing offers.
What is Kylie’s marketing strategy?
Kylie Jenner’s social media strategy doesn’t rely on traditional marketing. She targets her audience where they spend most of their time – Social media. By keeping her fans up to date, Kylie is able to generate a lot of interest and excitement, which translates into sales and helping her business grow.
What social media platforms does Kylie Jenner have?
Kylie is active on all the major social media platforms, including Instagram, Twitter, Snapchat, etc.
Who is the target audience for Kylie Cosmetics?
The brand’s target audience is primarily young women aged 18-24 who are social media savvy and familiar with the latest beauty products.
Learn how to use LinkedIn Live for marketing and branding.
If you’re a digital marketer, you’ve definitely heard of Facebook Live and Instagram Live.
Everyone’s heard about them. It has been around for a while. Come lockdown, every business and individual used them—either as audience or as presenter.
But there’s another platform that has a live feature that’s gaining popularity—LinkedIn live.
However, not everyone knows much about LinkedIn live. So, in this blog, we take you through all its aspects—what it is, why and how to use it, LinkedIn live best practices and examples from the field.
What is LinkedIn live?
LinkedIn live is a live video streaming feature of the business and employment social platform, LinkedIn. It allows eligible members to broadcast live video content on their LinkedIn profiles/pages. While LinkedIn doesn’t have its own broadcasting tool on the platform, it easily integrates with third-party tools.
Companies are using LinkedIn live in many different ways to generate content, communicate with their audience, and reach different business goals. If you’re a business owner, a digital marketer, or an individual, you have yet another channel to reach your goals.
At this point, let’s also distinguish between LinkedIn live and Events, as many tend to confuse the two as the same.
LinkedIn Live and LinkedIn Events: The difference
Although LinkedIn Live and LinkedIn Events seem like the same, the two are different.
The first difference is that live streams are public and discoverable by all LinkedIn members, while events are accessible only to attendees.
Live streams help build brand awareness and reach. Events help build communities of targeted audiences.
Another difference is that when you stream a live video, a subset of your followers will get notified, whereas in events, only all the event attendees will get notified.
Criteria to get started with LinkedIn Live
While all LinkedIn members can watch LinkedIn live videos, not every member (individual or page) can create a Live video on the platform.
First, let’s understand the criteria to be able to use LinkedIn live:
Audience: Members and pages with more than 150 followers and connections are eligible to have access to LinkedIn live, however, only upon further evaluation.
Adherence to LinkedIn Professional Community Policies: Members, pages and individuals that have a good record of following LinkedIn’s Professional Community Policies are considered to be given access to the live videos feature.
Geography: LinkedIn live is currently available only to members and pages based in mainland China.
If you meet the above three criteria, you can start streaming LinkedIn live videos. Now let’s get into how to get started.
Step by step guide to getting started with LinkedIn Live
Step #1 Choose a broadcaster tool
As mentioned above, you’ll require a broadcast tool, for example, Restream, Socialive, Vimeo, StreamYard, etc. or choose a customer stream (RTMP).
Step #2 Connect your broadcast tool with LinkedIn
The next step is to integrate the broadcast tool with LinkedIn. The correct steps to do so may depend on the tool you choose.
Step #3 Create your LinkedIn Live event
Now it’s time to create your LinkedIn Live event. It’s an easy step. Fill out information about your event, such as title of the event, date, registration option, presenter’s information, etc. Once the event creation is complete, you’ll get a URL that you can use to promote the event on LinkedIn and other channels.
Once the live event is created on LinkedIn, go to your third-party broadcasting platform and connect the broadcast to the event. This is where you can enter from to start streaming.
Step # 5 Optimize your set up
A hastily put together live event can have glitches, for example, poor audio, low light, or technical bugs. Hence, once you test your live stream event, it’s critical to address any issues. Here’s a checklist:
Ensure the lighting is not only good, but visually balanced and pleasant on the eyes
Keep a comfortable distance between the camera and the speaker/presenter
Use a tripod for stability
Ensure the camera quality is good—high resolution. It takes only 90 seconds for viewers to leave poor quality live streams
Run a sound check to assess the audio quality
Ensure the presenter’s body language is professional and relaxed
Have a clean and professional looking background. For example, add your brand logo in the background if possible
Based on your LinkedIn live analytics reports, optimize any aspect of your live stream
Why should LinkedIn Live be top priority for your company?
The online live streaming industry grew 99% between 2019 and 2020
More than 90 million subscribers will use live streaming by 2024
Live videos capture audience attention 10 to 20 times longer than pre-recorded videos
These figures help gauge the impact of live stream videos on audiences, and hence, their importance for businesses.
It’s hard to refute the fact that today’s businesses just cannot survive without good content and effective engagement strategies.
Static content such as articles, blogs, image-based social media posts, aren’t as effective in capturing attention, which is hardly 8 seconds.
It’s critical for businesses to up their content game with the times—at the same time put out meaningful and intelligent content. And that’s why we’re talking about the newest kid on the block that everyone’s talking about—LinkedIn live. Let’s look at reasons why your business needs it.
1. Helps you reach targeted audience of LinkedIn members
LinkedIn is the best social media platform for business and employment related matters. Companies use the platform to reach their marketing and employment goals (particularly B2B). LinkedIn live streaming boosts the probability of reaching the right kind of audience as the platform already has those who’re serious and interested in your industry follow you/ your page.
2. Creates more engagement opportunities
Depending on the format you choose, you can create more engagement opportunities. For example, if your intention is to collect audience perspectives, you could open the live session to the audience inviting them to share their perspectives via the comments section.
3. Facilitates the nurturing of professional relationships
Since LinkedIn is a platform for business and professional interactions, it already has your audience narrowed down. Unlike other social media platforms such as Facebook and Twitter, LinkedIn members use the platform only for professional connections. This makes it much easier for companies to nurture professional relationships with individuals and companies.
4. Helps businesses build thought leadership in the industry
LinkedIn is also a space where industry leaders share professional opinions. Apart from articles, blogs, and posts, LinkedIn live streams are yet another format that help industry experts establish their thought leadership with more authenticity. When experts speak live on video, it helps build more authenticity.
LinkedIn Live best practices to follow
1. Plan at least a few weeks in advance
Planning at least two to three weeks in advance will allow you to have enough time to grasp the subject. Moreover, you’ll have time to address any technical glitches.
2. Promote the event
Promote your event via different methods and platforms to increase participation in your event.
3. Engage the audience during the event
Engage your audience during the live event by throwing in questions and making the event interactive. Similarly, respond to comments and questions from the audience during the event.
4. Decide the event duration
Too short an event and you might not allow enough time for your audience to grow and engage. Too lengthy and you might not be able to hold audience attention. Hence, choose the event duration wisely.
5. Repurpose content from your LinkedIn Live event
After the event, repurpose snippets, highlights and share in different formats on LinkedIn as well as other channels. For example, create social media posts, videos, etc.
6. Nurture your event participants
Your LinkedIn live events can help you build your audience and followers. Create campaigns to reach out to them via email, social media, etc. Retarget them, engage them, and nurture relationships.
7. Monitor LinkedIn Live analytics
When you run a campaign or conduct an event, it’s a must to monitor it and assess its success. How do you do that? That’s where LinkedIn live analytics will come in the picture. Measure the results of different factors of your live stream, for example, number of audience members, audience drop rate, interaction rate, number of comments, etc.
Types of content can you generate via LinkedIn Live: Ideas with examples
1. For interactivity
Interactivity is a two-way approach that allows companies to engage with their audience. And live events create opportunities for one-to-one interactions. Think live seminars, Q and A sessions, talks, presentations, etc. that allow the audience to ask questions or participate by sharing their opinions.
For example, say you’re building a new product for your company and you want to know your target audiences’ perspectives. You engage in social listening to understand what your potential audience is talking about related to your future product. Based on your findings, you organize a live streaming presentation, including a Q and A session to facilitate interactions.
Example: Thrive Global’s AMA with Arianna Huffington
2. To showcase innovation
For today’s businesses, innovation is the buzzword. Among other social platforms, LinkedIn is one of the best to showcase innovation to like minded audiences. This is where companies have been using LinkedIn Live. Not only does the platform help showcase innovation, it also helps create meaningful collaborations, partnerships, and discussions around the innovation.
LinkedIn Live example of a company that showcased innovation: A software company, Nutanix, used LinkedIn Live to simplify information about their cloud-based infrastructure technology for their audience.
3. Live events
LinkedIn live can be used to conduct any kind of live events, such as conference, seminar, AMA, presentations, and more. Depending on the nature of a company’s products/services, one-to-one live events are imperative for many companies. The inability to organize these can negatively impact business. With LinkedIn live companies can do many such events with ease and lesser resources.
Example: Pfizer uses LinkedIn Live streams to showcase patient stories via live interview format of content.
4. To make important announcements
Another LinkedIn Live example from how companies use live streams is to make important company announcements. For example, you can go live on LinkedIn to announce its strategic partnership with Google My Business. They did so via a panel discussion on the topic.
How should you go about your LinkedIn Live streams?
While there are many different ways to use LinkedIn Live streams, you will have to determine what is more relevant to your audience. For your strategy to be successful, ensure you keep your audiences’ interest as the foundation.
And to understand your audience interest before your live LinkedIn events, you could use a social listening tool. It is one of the best ways to understand your target audiences’ needs, preferences, and sentiments.
Explore Radarr, the social listening tool designed for savvy businesses.
What are the requirements for LinkedIn Live streaming?
To be eligible to stream live videos, the member or page has to have more than 150 followers, adhere to LinkedIn Professional Community policies, and be located in mainland China, because that’s the region where LinkedIn live is currently available.
How do I promote my brand on LinkedIn?
There are many ways to promote your brand on LinkedIn, such as LinkedIn ads, LinkedIn live videos, posts, articles, endorsements by other members, etc.
What is the best LinkedIn live streaming platform?
LinkedIn recommends using broadcasting tools such as Restream, Socialive, Streamyard, Switcher, and Vimeo.
What is the best time to host LinkedIn live?
Typically, the best time to host LinkedIn Live videos is before work hours in the morning or after work hours in the evening. However, the best suited time to stream your videos depends on your audience preference. You’ll have to try out different times to determine the best time to engage your target audience.
Learn all about using YouTube Shorts for branding and marketing.
Videos are a great way to reach out to your customers and potential clients. And in today’s times, the shorter the video the better.
Did you know that 66% of consumers find short-format videos to be the most engaging kind of content on social media?
Owing to this increase in the popularity of short and vertical format videos, even YouTube, the world’s second-largest search engine, has launched its own version called YouTube Shorts.
In this blog, we’ll deep-dive into everything you need to know to get started with YouTube Shorts to reach your brand audience.
What are YouTube Shorts?
YouTube Shorts are short (60 seconds or less), bite-size videos optimized for mobile viewing. They’re great for reaching your brand audience because they’re a simple way to get in front of consumers who are on the go, and they can be a great way to engage with them.
With YouTube Shorts, you can tell a story with just a few seconds of footage, and you don’t need expensive equipment or hours of editing. These short videos are a great way to get your brand’s message across in a way that’s short, sweet, and to the point.
They’re also an excellent way to show off your brand personality and let your viewers know more about your brand in mere seconds.
What’s the ideal format for YouTube Shorts?
YouTube Shorts are vertical videos specifically crafted for mobile viewing. They are typically 60 seconds or less in length and usually follow a single storyline or idea.
What audio can you add to your YouTube Shorts?
You can add your own audio files to your Shorts or choose one from the YouTube library.
Where can viewers find your YouTube Shorts?
Viewers can find and watch Shorts on the YouTube homepage. There’s a dedicated Shorts Tab on the YouTube app as well as on your channel homepage.
If you’re running a business, chances are you’re already busy. You don’t want to spend hours creating videos for your brand.
That’s why YouTube shorts are the perfect way to get your message out there quickly and easily. They can be made in a matter of minutes! Just record a short video, upload it to YouTube, and voila! You’re done!
2. Increased brand visibility
YouTube is the second largest search engine in the world, and it’s growing faster than any other search engine. This means that if you want to reach your target audience, you need to be on YouTube. And if you want to compete with the big brands for visibility on that platform, you need content—and lots of it.
Shorts give you the ability to do just that with minimum effort.
3. Repurpose existing content
You don’t have to make everything from scratch. Sometimes, you can repurpose existing content and turn it into a Short! This is especially effective when you’re trying to reach your target audience in a new way.
For example, if you have a blog post that’s getting lots of traction, but it’s not exactly the right format for video, consider turning it into a series of 3-4 YouTube Shorts. You’ll be able to reach more people with the same content—and you’ll save yourself some time by not having to create something new!
4. Showcase your products and/or services in action easily
YouTube Shorts are the best way to show off your products and services in action.
They’re also a great way to get your audience interested in your product or service, without having to sit through a full-length video.
If you’re trying to sell something, a short video is ideal – it will help you get your point across quickly and effectively, while still being able to answer any questions that might come up during the process.
5. Cost-effective advertising
Do you have a budget that’s too tight to even consider long-form video? Are you looking for an affordable way to reach your target audience? YouTube shorts can be the solution.
YouTube Shorts are an incredibly cost-effective way to reach your brand audience.
They’re inexpensive to produce, and they can be used in a variety of ways. You can use them as part of your social media strategy, or as standalone advertisements—either way, they’re a great way to drive traffic to your website.
Furthermore, Shorts are a relatively new feature on YouTube, and the competition for ad space is lower than on other platforms. Hence, you’ll be saving money and also have less competition.
YouTube Shorts Guide: How to make and upload Shorts?
YouTube Shorts allow you to connect with your audience in a way that other mediums can’t. With YouTube, you can create content that is fun, engaging, and exciting. You can be funny or serious, silly or motivational—the possibilities are endless when it comes to creating engaging content for your audience.
Shorts also give you the chance to get creative with your ads. Since a short is not as long as an actual video ad, it doesn’t need to tell an entire story from beginning to end. Instead, it can focus on one specific aspect of your brand or product such as its benefits or how it works. This makes it easier for viewers who aren’t interested in watching long videos about the technical aspects of products or services because they might find those types of videos boring and unengaging.
We know you’re excited and want to leverage this marketing channel.
Here’s a quick YouTube Shorts guide to getting you started:
Step 1: Download the YouTube app
First things first, you need to download the YouTube app. If you already have a smartphone or tablet, you can find it in the App Store or Google Play. Just search for “YouTube” and it will pop up.
You can then either sign into your account or create a new one.
Step 2: Plan your content
Start by brainstorming what types of content might be interesting to your audience. Are there specific topics that they’re always asking about? What are the big issues facing your organization right now? How can you use this information to create a video?
If you’re not sure where to start, try looking at other short-form content on YouTube and see what topics they cover. If there’s something in particular that’s popular with your audience, consider doing something similar.
Here are a few tips to plan better content that can be easily picked up by the YouTube algorithm –
Identify your target audience
Determine your brand message
Create a content calendar
Hop into trends
Repurpose existing content
Step 3: Create your YouTube Short
Tap the ‘+’ icon on the bottom center of the YouTube app screen.
At the bottom of the camera screen, you’ll see several options, including “Create a Short”. Tap on it to open the Shorts camera.
Press and hold the record button to start recording your Short.
If you want to record a video longer than 15 sec, tap the number 15 in the top right corner to change the video duration.
To add elements to your video, browse the toolbar on the right side of the screen.
Tap the Add sound icon at the top of the screen to add audio to your video.
Tap the reverse arrow next to the record button to undo any mistake.
Alternatively, you can also directly upload videos from your photo gallery. Simply click on the icon at the bottom left of your screen and select your video(s).
Step 3: Edit and upload
Click on the checkmark to save your Short.
Finish up your Short by adding text, audio, filters, etc. You can also tap the timeline icon to change when text appears on the video timeline for a better visual experience.
Tap Next in the top right-hand corner.
Add a description and select whether you want your video to be public, unlisted, or private.
Select whether your video needs an age restriction.
Tap Upload Short.
Tips for maximizing your YouTube Shorts reach
1. Keep it short and sweet
If you’re making YouTube Shorts to promote your brand, it’s crucial that you keep them short and sweet. If you go longer, you risk losing viewers’ attention—and if they lose their attention, they’re not going to remember who you are or what your product is all about.
So keep it short, keep it sweet, and make sure that the message of your video comes through loud and clear.
2. Utilize hashtags
If you want to maximize your reach on YouTube Shorts, you need to make sure that your videos are getting seen. You can do this by using relevant hashtags in the description of your video.
3. Think about replays
One of the coolest things about YouTube shorts is that they can be watched over and over again, in a loop. So, pay attention to how your content will look when played in a loop.
The more times people watch your video, the more likely they are to share and like it, which will help you reach new audience members.
4. Engage with your audience
As you begin to build your YouTube Shorts audience, you’ll want to make sure you’re engaging with them in a way that is both authentic and fun.
Make sure you’re regularly checking in with them, responding to comments, and posting updates on what you’re working on. You want to keep your invested viewers and/or customers engaged so they come back for more!
5. Experiment with different styles
YouTube Shorts are a great way to experiment with different styles of content and try new things. You can make a short that’s funny, or one that’s more serious. You can use the same style for all your shorts, or try something new each time. The possibilities are endless!
6. Add value
You may have heard that you can’t just post a video and expect it to go viral. But what if we told you that you can?
The key is to add value to your content, and then make sure people know they can get it.
The best thing you can do for your viewers is give them something they can use or learn from. Whether that’s a funny joke, a practical tip, or even some inspiration for their own content creation, make sure you give them something they’ll love and keep coming back for more!
Wrapping up!
Your brand’s success with YouTube Shorts will majorly be dependent on the topics you pick, and how well you optimize the videos.
You can easily leverage social listening to uncover these insights.
Powered by AI, Radarr is the best social listening, monitoring, and tracking platform that helps you get better results faster.
Learn why we think brands should experiment with TikTok Live.
TikTok officially has over 1 billion monthly active users and is ranked the third most popular social network worldwide as of January 2023, by the number of monthly active users.
As of January 2023, the United States has the largest TikTok audience among all countries and that’s why it makes for a promising channel for brand marketing.
But it can be more than just about posting short videos.
TikTok’s LIVE feature is an excellent addition to the platform, enabling users to connect with creators in real-time through LIVE streams, fostering engagement with their followers, and building a sense of community. And these creators can be brands too!
So in this article, we decided to look into TikTok Live in detail.
Key Features of TikTok LIVE
During your LIVE stream, TikTok LIVE offers a variety of notable and distinct features that you can utilize. These include:
1. LIVE Events
With LIVE Events, creators can schedule, manage, and promote their LIVE streams in advance, providing a convenient way for them and their followers to connect before the scheduled broadcast.
2. LIVE Q&A
LIVE Q&A enables hosts to directly interact with their audience by answering their questions during the LIVE stream, resulting in more engaging and entertaining experiences for viewers and fostering stronger connections between the host and their audience.
3. Go LIVE Together
With this feature, creators can easily collaborate with other creators and co-host LIVE streams. This provides more opportunities for amusing interactions, double the amount of behind-the-scenes insights, and additional ways to connect with popular creators. This is one of the leading formats used for influencer marketing campaigns on TikTok.
4. LIVE Topics
LIVE Topics lets you establish the type of content you will be featuring in your LIVE stream, including music, food, gaming, DIY, and numerous other categories.
By specifying a content category, potential viewers can easily discover and join your LIVE stream, expanding your audience reach and attracting new viewers to your broadcast.
5. LIVE Countdown Sticker
Using the TikTok LIVE Countdown Sticker, you can remind your followers of your upcoming LIVE stream by adding a countdown sticker to your video. This is great for when you want to build hype around new launches under your brand.
6. LIVE Donations
You can add a LIVE Donation button during your TikTok LIVE stream, which enables users to donate to a charity of your choice. Considering how consumers choose brands that support a cause they care about the most, this can show your proactive participation.
Reasons why your brand should go for TikTok LIVE
Here are some of the major benefits of using TikTok LIVE:
1. Build a loyal community
TikTok LIVE is a great way to build a loyal community of followers who are interested in your content.
Engaging with your audience in real-time through LIVE streams fosters a sense of community and creates deeper connections with your followers.
This can lead to higher levels of brand loyalty and increased engagement on your TikTok account.
2. Boost engagement
TikTok LIVE can help boost engagement on your account by providing an interactive and engaging platform for your followers to connect with you.
By using features like LIVE Q&A and LIVE Topics, you can create more interactive experiences that encourage your audience to participate and engage with your content.
3. Build longer content
TikTok LIVE allows creators to broadcast for up to an hour, which is significantly longer than the typical 15-60 second videos on the platform.
This provides an opportunity to create longer-form content that can be more detailed and in-depth, providing more value to your audience.
4. Opportunities for repurposing content
TikTok LIVE provides opportunities to repurpose content and create additional pieces of content from your LIVE streams.
This can include editing highlights from the LIVE stream, using the content in future videos, or repurposing the content for other social media platforms.
5. Monetize your account with this opportunity
TikTok LIVE provides an opportunity to monetize your account by receiving virtual gifts from your followers during LIVE streams.
This can provide a new revenue stream for creators and incentivize them to create more engaging and interactive content for their audience.
A step-by-step guide on how to go LIVE on TikTok
To go LIVE on TikTok, you have to be 18 years old or older. If you meet the criteria, here’s what to do next:
Steps to go on how to go TikTok LIVE
Open the app and tap the create icon (+) at the bottom of the screen.
Select LIVE from the menu.
Preview your video feed and customize your stream with a title, comments, effects, filters, and charity options.
When you’re ready, tap Go LIVE to start streaming.
Tap the power button on the bottom of the menu screen to end your stream.
Steps to use TikTok LIVE Countdown Sticker
To use TikTok LIVE Countdown Sticker, record a TikTok video.
Pull up the sticker panel on your creation page.
Add the countdown sticker and enter your LIVE details.
Post your TikTok video.
Your audience can opt-in to receive a reminder right before you go LIVE.
To learn how to get more viewers on TikTok LIVE stream, here are a few best practices to keep in mind:
1. Choose a captivating image and title for your stream
A visually appealing and relevant image can catch the eye of someone scrolling through their feed and entice them to click on your stream.
Using an attention-grabbing TikTok font for your title that precisely depicts the content of your stream can provide viewers with a glimpse of what to anticipate and assist them in determining whether or not to watch.
2. Plan it out
Planning out your TikTok LIVE stream content strategy beforehand can help ensure you have a clear idea of what you want to communicate and the goals you want to achieve.
This can include brainstorming content ideas, creating an outline for your stream, and even rehearsing what you want to say or do during the stream.
3. Camera angle
The camera angle is important for a TikTok LIVE stream because it affects the visual composition of your content and can impact how engaged your viewers are.
Choosing the right camera angle can help you showcase your personality, body language, and expressions effectively, making it easier to connect with your audience.
It can also help you highlight any products or activities you are showcasing in your stream.
4. Internet connection
It’s a good idea to test your internet connection before going LIVE.
TikTok LIVE videos require a steady internet connection, so it’s helpful to find the most consistent one.
5. Sounds
Sound can often be overlooked, but it is just as important as your visuals when it comes to creating great TikTok LIVE videos.
You want your viewers to hear everything you’re saying, after all. Background noise can be distracting, so consider finding a quiet place to stream from.
6. Lighting
Proper lighting can make the video streaming look brighter, clearer, and more professional, while poor lighting can make it difficult to see the content and reduce the overall quality.
Good lighting can also enhance the visual appeal of the video, making it more engaging and interesting for viewers.
7. Length of time
Another thing to think about is the length of time of your LIVE. The duration is really up to you, but 30 minutes is a good best practice to consider.
How to use TikTok LIVE Analytics?
Reviewing your TikTok Live analytics is important because it allows you to gain insights into the performance of your live stream.
To access your LIVE Analytics, click “Creator Tools” and navigate to “LIVE Center.” And, if you like to view LIVE data about a particular LIVE video, simply click on LIVE.
With TikTok LIVE analytics, you get access to all kinds of data about your LIVE content, including:
Number of LIVEs
Total LIVE views
Total LIVE time
New viewer count
New followers
Unique viewers
Diamonds
Keep in mind, this information can be filtered by the last seven to 28 days in one handy spot.
Also, to view your LIVE Replay, click LIVE and you’ll be able to watch the recording, download it to your device, or delete it. LIVE Replays are available for 90 days after your stream.
When watching your LIVE Replay, look for spikes and dips in viewership and Diamonds to understand what was happening in the stream that may have contributed to the change.
Alternatively, you can also use a social analytics tool to measure your TikTok marketing campaign performance.
TikTok LIVE title ideas
While there is no restriction on how you use TikTok LIVE for your brand, here are some title ideas you can experiment with:
Behind the Scenes of [your content niche]
Q&A Session with [your name/brand]
Top [number] Tips for [related topic]
[Product/Brand] Launch Party
My Daily Routine
Let’s Talk About [relevant topic]
Challenge Time! [specific challenge]
Fun and Games with [your name/brand]
Live Performance by [yourself/your band]
[Number] Minute Yoga Flow
Conclusion
The success of a TikTok Live broadcast depends heavily on the insights of your audience. It is important to understand who your viewers are, where they come from, what kind of content they prefer, and what interests them.
Having an understanding of your audience’s preferences and expectations will help you craft the content, style, and timing of your broadcast that will be most engaging and successful.
Level up your game with Radarr – the AI-powered social analytics and intelligence tool that helps you understand your audience, manage reputation and crises, identify brand sentiment, and predict and keep up with trends.
