In an industry where the competition is increasing by the day, growing on social media is becoming tougher. From low organic audience reach to challenging audience engagement, no industry is spared and that’s exactly why it is time for brands to build a social media community.
In 2018, Notion launched its 2.0 version and hasn’t looked back. It has 30 million users worldwide with a revenue of $10 billion. Notion is among the most prominent examples of companies leveraging a social media community to create community-led growth.
Notion hired their second marketing team member, Ben Lang, through community platforms. They discovered his adoration for Notion with a Notion fan page and a Facebook group called Notion Made Simple.
They have since heavily banked on the community to represent the brand. Notion has several community-led groups on Reddit and multiple groups across social media platforms catering to users and Notion enthusiasts.
As you can see, their success can be directly correlated to their active efforts in engaging their community that grew organically.
Let’s take another example – GymShark.
From day one, GymShark has always been about building a community of people who truly believe in its mission and vision, and find value in their products. The Founder of GymShark is often found talking about how he has wanted to keep his customers close to ensure the brand built is consumer-first in every way possible.
While Notion took an approach to building a social media community on their platform itself, GymShark took the route of high competition – social media.
Apart from having a six million strong (and growing) following on Instagram alone, they have built targeted communities with the help of branded hashtags. As you can see, their hashtags address different segments of their marketing campaigns and audience segments – Women, Men and Training.
But it wasn’t just the branded hashtags that built them a social media community. Their social media content is focused on involving their followers, customers, micro and macro influencers. As compared to other brands that often use scripted content, this builds relatability into their social media accounts – instantly getting more people to follow and engage with them.
This is the essence of building a social media community and consistently fostering it.
There are plenty of social platform options for creating social media communities, and all have the same theme – make it about them and not you.
What is a social media community?
A social media community is a space where like-minded people engage, learn, and grow. It is a platform with content curated by a brand or person and further accelerated by the community members.
Over time, a community can exist without even regular prompts by the brand. It can be self-sustained by passionate community members.
Communities on social media are not just your audience; they are a part of your brand and can help you grow easily when done right.
What is the value of a social media community?
The ROI for advanced social media communities on social media is about 7,071%. Online communities have seen significant interest from people, especially since the pandemic. When offline communities were hard to reach, people found each other and similar ideologies through online communities.
This camaraderie through communities has provided brands a platform to share space with their audience. A community encourages brands to learn from its members and provides an organic voice.
Here are some more benefits of having a social media community:
Get feedback directly from customers and target audience
Ask questions and get input for your products
Help reach more people; you can convert this into revenue as your top-of-the-funnel audience increases
Establish yourself as a reliable and relatable brand
Engage with your community without digital barriers
Builds brand loyalty when you engage well with community members and they can vouch for you
Increases customer retention when people see how well-liked your brand is
Reduces marketing costs as community serves as a “word of mouth” phenomenon
Builds a community of people who support each other and your brand
However, we know this isn’t easy to achieve. You have to build an audience first. Then constantly engage your audience with relevant content.
So if you are wondering how to create a social media community, we have some answers for you.
14 Ways to build a social media community
Building a social media community can be overwhelming, especially if you are just starting. Whether you are a B2B or B2C brand, or an individual hustling to build your business or services, the key to success is making the right community online.
In the information age of infinite scrolling on social media, adding value to people’s lives is hard. You need to speak to your audience in an engaging yet authentic way to make a difference in their scrolling. Moreover, once someone is interested in your content, brand, or community, making them stay depends on how you show value.
Here are some tips for building your social media community:
1. Involve the people you know – you have to start somewhere
As mentioned earlier, “word of mouth” is vital to building a social media community. Initially, you need to take the help of the people you know to do it well.
Encourage your employees to spark conversations online and engage with your social media channels.
Involve your friends and family as well. Yes, that can sometimes be awkward and annoying, but hey, it’s part of the process.
Get them to use your products and services, and ask them to engage with and share your content. This is how your brand’s voice can go from reaching no one to reaching someone.
2. Ask questions and interact with your community members
One of the most effective ways to involve them is to ask them questions. Your community might not be engaging enough at the beginning on its own. This is when you have to be more proactive.
Ask for their feedback and make them feel heard. When you ask them for suggestions, you make them feel like they are a part of your brand. This is how they go from being your audience to becoming a part of your community.
Here are two examples of brands involving their social followers:
In the first one, Gumroad actively makes community members a part of their decision making process and then implements changes based on poll answers.
And here’s an example from the popular coffee chain, Costa Coffee. The brand focusing on understanding which of their menu items are actually a customer favorite.
3. Share people’s stories with your community
Stories are a great medium to show your brand’s essence. More importantly, your customers’ stories provide a different perspective on your brand. They add more humanness to your brand’s name.
You can get these stories by encouraging customers to share their stories of using your products and tag you in them. You could also actively interview your customers and get their stories. Whatever way you choose to do it, sharing the story shows the world how your products and services matter and make a difference.
Tesla has a video series where they go beyond talking about their vehicles and share the stories of people who use them. This way, people can see Tesla as more than just a brand associated with Elon Musk. It’s a brand that makes products used by real people with real-life stories.
Similarly, Fenty Beauty is big on posting user generated content like product reviews in the form of unboxing videos, pictures and similar.
4. Collaborate with other brands for the bigger picture
Collaboration on social media platforms brings you to the forefront of more than just your audience. It helps build reliability when someone prominent shares their name with yours. It creates a space to expand your community.
In the example below, Microsoft started a series in collaboration with NatGeo. They showcased women in STEM from all over the globe to showcase how tough it can get for women in the industry. It showed how they are breaking the stereotypes.
This initiative shows Microsoft as a brand that is more than just a tech company. It builds relatability and reliability.
5. Be accessible to community members
A big part of creating an online community is reliability. This reliability is built when you are consistently available to the members whenever they need your help.
Additionally, if your community members are not satisfied with your services, it is important to be prompt and respond to them. Social listening can help you with that. It is a process where you actively track who is talking about your brand. It can help you be a brand accessible to its community members, no matter the topic of conversation.
In the example below, you can see how Wix has a help page on Twitter. They consistently respond to people reaching out to them with questions or complaints. This helps the brand be reliable for people.
6. Share user-generated content
Similar to the previous point, social listening can also be used to share whenever customers talk about you positively.
User testimonials that come organically are your biggest advocates for new users. They speak for your brand’s efficacy without you even trying. This is exactly what you want; for your community members to start conversations about you and share it enthusiastically. When you build brand loyalty, you will see this happening easily.
In the example below, you can see how Gumroad retweets how one of its customers made $10K without hassle. No fancy video or a hefty marketing budget, a simple retweet because they paid attention to who was talking about them. The one tweet speaks volumes for their brand.
Another example here is Sephora. They often repost content from their customers creating videos or reviews on social media and attribute the credits to them as well as a shoutout. This encourages their customers to continue creating content for the brand, building a community in the process.
7. Keep up with trends but always remember relevancy
Whenever a new show comes up on Netflix, or a famous event like Cannes happens, the internet is filled with memes. It makes people laugh and share memes. But this is also a great way for brands to make shareable content.
Of course, not all brands can use memes, depending on their target audience. But, for those who can, these are great to engage your community members.
Here is an example of Shopify casually using the famous cult favorite TV show White Lotus’ meme. They even spark conversations by making them engaging and asking questions to their followers.
PS. We love sharing memes on our social media accounts too sometimes and it has always helped us connect with our audience faster.
8. Associate your brand with things your community cares about and create a safe space
A community is the most engaging when they talk about a common cause close to people’s hearts. Communities are also spaces where people find others who think like them, and this ripple effect creates a safe space.
But it is the brand’s responsibility to encourage conversations that bring people together. Understanding your brand and what it stands for will help you spark real conversations that your community cares about.
In the example here, Aerie fostered a special community through its campaigns on body positivity. They asked customers to use the tag #AerieREAL and stand firmly in the face of unrealistic beauty standards. Their hashtag is widely used to spread the message, and they consistently follow the same tone in their posts.
9. Be relatable
Your community members are human and, thus, flawlessly perfect. Therefore, to resonate with them, you must be real and relatable. Find time in your posts to create content that connects you to your community members.
It also makes your content more shareable.
In the first example, you can see Bustle talking about the Monday blues. Almost everyone can relate to this, and it is a simple post of being relatable. And it works!
In the second example, you can see HubSpot going beyond its products and services and talking to its community members about mental health. This is a meaningful discussion and makes them highly relatable and reliable. This also encourages conversations and allows community members to help each other with their advice.
10. Don’t forget to be fun
It is important to talk about causes, products, feedback, and so on. But it’s also important to have fun. Being relatable is one way to do it, or you know.. cat or dog photos? Everyone (almost) likes them, and it is endearing when brands showcase this fun side.
It increases their likeability among community members.
As you can see in the example below, the kitten in the post is as cute as a button. It is a refresher from the usual posts of seriousness throughout the internet. It offers a break from that to your community members, and they will be happy about it.
11. Be real and share your story
Stories about real people ignite real emotion among people. This, in turn, brings people closer to your brand. It could be a story about how your company started as a team of two in a garage—or even a hardship you faced earlier as a company and how you persevered.
Any real story about real people always makes a difference.
In the example below, you see a video part of a campaign from TOMS Shoes. The company started as the Founder, Blake Mycoskie, saw how hard it is for many kids in Argentina to grow up without ever wearing shoes. In line with this they started the campaign #WithoutShoes.
This encouraged many users to take a picture without shoes, tag the brand, start conversations, and help those in need in return.
12. Involve in a social cause
Communities are great for your brand, but they are also great spaces to make a difference. As a brand, when you stand up for social causes and encourage community members to participate, you show that you care.
A brand’s empathy is crucial to building a community. Because a community isn’t just about sharing pictures and answering polls, they are important aspects of building a community. But most importantly, communities are opportunities to bring people together and stand for causes of the world that matter.
In the example below, Blume stated their stance in standing up for the indigenous people and the grave crimes committed against them. They also encourage their community members to donate if possible.
13. Understand the purpose of different platforms well and use them to the fullest
Understand the platform you want to use and use it well. For example, Discord is a popular platform for web3 companies and other brands in B2C more than B2B. It caters to a younger, more tech-savvy crowd.
It is an excellent place for people to learn how to use your product, understand it and get tutorials and tips directly from you.
You can constantly engage your community members on such platforms with giveaways, everyday conversations, and polls.
If you are creating a community on Discord, remember to welcome new users with a read-me to explain the rules and guide them through the various functions of the community.
In the example below, Third Academy has a detailed welcome page that guides a new member about what to do next. It serves as an FAQ page.
14. Collaborate with people relevant to your brand and community
If you have a few followers on your social media channel, chances are they are also part of similar communities that spark their interest. When you collaborate with others relevant to your brand, you bring your brand in front of new people, which means new followers.
Collaboration also opens up business opportunities for you and new products to your community members.
In the example below, you can see GymShark’s collaboration with Nohlsen. This collaboration allows both brands to share the same space and business opportunities.
Find your people through a social media community
Social media communities help build your brand. But they also help you find passionate customers who advocate for your brand and each other. Once you create such a community, you can carry out several initiatives for them to learn from each other, provide opportunities for people on your platform and even help serve a cause.
However, to do this well, you need to be on your toes regarding social listening and to monitor online conversations.
You can achieve this with a limited capacity if you try manually.
However, if you use an AI-powered social listening tool like Radarr, you will always notice a mention of yourself online. You can consistently show up for your customers and community members. Automating such a tedious task frees up your time creating content to engage your social media community.
Book a demo with Radarr and find out how social listening is made easy.
And if you’re on your way to creating your online community, all the best. We hope you find your people!
Learn how to overcome your marketer creative block.
One of the critical requirements for effective social media marketing is to consistently create content and put it out on different social media platforms. However, this is easier said than done. Coming up with content that is not only interesting but also relevant to your business is time-consuming. It comes with challenges, irrespective of your years of experience.
Most social media marketers grapple with a creative block at some point in their careers. This is precisely why, in this article, we’ve elaborated on the different ways social media marketers can get rid of creative blocks.
So if you find yourself struggling for ideas and wondering how to get over your creative block, keep reading!
Tried and tested tips for social media marketers to beat creative blocks
1. Spend time on social media
At the outset, this may seem like a given, but ultimately to create content for social, you need to look for inspiration on social. Couple this with a never-ending fascination and curiosity, and we guarantee you it’s an effective way to get over your creative block.
Scrolling through your social media, picking up on trends, reading through posts, and hitting the ‘Save’ button on what you need is a great way to start building on effective ideas. You can observe what’s been performing well and use these trends on your social media channels. By jumping on successfully performing trends and posts, there is a high chance that your social media posts can generate pretty strong results.
2. Don’t be afraid to repurpose
Creative blocks are a normal part of any content creator’s journey. However, when the ideas seem hard to come by, it’s okay to go back and repurpose some of your old content. One of the most significant advantages of repurposing is that it gives you the time to slow down and focus on coming up with new ideas while giving you enough content to post consistently across your social media channels.
An excellent example of repurposing would be to convert a high-performing blog post into infographics, short video bytes, or you can even turn it into a fun and engaging Twitter thread.
The best part is that repurposing allows you to redeem old content that has not been performing too well in the past.
3. Stick to your social media calendar
Your social media calendar should be the baseline for all your content ideas. Most social media managers plan out their calendars keeping in mind their target audience, type of social media platform, type of content, and other factors.
This gives you a clear direction as to how your ideas should progress and takes away some of the hard work involved in content creation. It is also a great way to overcome creative block since all you have to do is build on your content calendar.
4. Make use of important dates
Another great way to overcome creative block and create fresh and engaging content is to leverage important dates such as holidays, national days, and celebration days. This is a low-effort way to come up with some brilliant ideas for social media campaigns.
Choose dates that are relevant to your brand and build your social media strategy around them to start some fun and engaging conversations with your audience.
For instance, February 3 is marked as National Golden Retriever’s Day. A doggy retail brand could easily use this to create campaigns around pet products and even run some exciting offers on social for pet owners.
5. Look out for new sources of inspiration
Take a walk, feel the breeze, venture out into unfamiliar places. There’s nothing like a break from routine to help clear up your mind and get over the annoying social media creative block. You can take inspiration from everything around you and pen down interesting ideas as and when they come.
6. Don’t forget about brand storytelling
People love good stories and if your brand has got one then we say go ahead and flaunt it. There’s a lot you can do in terms of brand storytelling and its one of the best social media marketing tips you can follow to overcome your creative block.
You can take your audience through your brand’s origin story, include thoughts and opinions from founders and early employees, and even give them a glimpse into the making of the initial ideas, logos, products, and so much more. Such insight is also great for developing stronger connections with your audience and perhaps even striking an emotional note with them.
7. Behind the scenes are always a great idea
Filming aspects like a day at work or what goes into the making of a campaign or even a virtual tour of your office can give you a lot of exciting content for your social media channels. You can choose to uncover as little or as much of what goes on behind the scenes and yet make it super interesting for your audience. Besides, its a great way to generate ideas for when you are going through a creative block.
8. Leverage social media listening tools
What better way to create content that resonates with your audience than to look out for what they want from your brand? We’re talking about social listening.
For the uninitiated, social media listening is nothing but actively listening to mentions of your brand or product on various social media channels and then responding or creating appropriate content in response to these mentions.
For instance, a customer might tweet about how they love using your product. You can respond to this tweet and perhaps even take a screenshot and post it on your own social media as a customer testimonial. With due permission, of course.
Another good example is spotting conversations where users are trying to solve a particular problem or challenge where your product could just be the right solution. There are plenty of ways to approach social listening and it is a great way to get ideas flowing to overcome your social media marketer’s creative block.
You can get started with social media listening using Radarr. It is a comprehensive social intelligence tool that allows you to analyze your campaigns and get the best insights into customer conversations, trends, and sentiments.
9. Introduce team members
If you are struggling with a social media creative block, one of the most easiest ways to churn out engaging content is to do a social introduction of your team members. You can highlight what they do, their hobbies, quirky personality traits, and so much more. Its a super easy way to generate consistent content and all you have to do is interview willing participants, create some cool designs, and you’re good to go!
10. Ask your audience what they want
If you are suffering from a lack of ideas for content creation, check in with your audience every once in a while. You can conduct surveys, polls, and Q&As to get audience feedback on the kind of content they’d like to see more on your social media pages. Not only is this great for generating ideas, but a good way to measure what your audience thinks about you and your brand. It can help you grow your social media followers fast and effortlessly.
11. Create industry-specific content
A great way to provide value to your audience is to create content that gives specific insights and details into the industry. You can post regular updates about what’s currently going on in the industry, how you are creating solutions to address the present challenges, and more. This helps you come out as a credible and authentic source of critical industry information while also helping you tackle creative blocks.
12. Check out what your competitors are doing
Studying your competitor’s social media pages can unlock valuable insights into how they are managing their social media and find out what’s been working for them. A lot of these insights can help shed some new light on ideas, and you can then leverage these to generate some quality content. Don’t plagiarize, though!
13. Go back to analytics
If you want to get your creative juices flowing, a good place to start would be to study analytics from your previous posts. This gives you a brief idea of what’s been working and what’s not. Going through previously published posts and seeing what’s been getting a lot of attention can help you build on what’s already working. Further, it may even get your gears turning when you are in a social media creative block.
For this too, you can actually just use Radarr to see how your campaigns are performing – both organic and paid. The social media analytics dashboard brings together all the key metrics you need to monitor to plan marketing in a better way!
Summing up
Social media creative block is a more common occurrence than you would think and it can take a toll on content creators.
However, the more important thing to remember is that sometimes it’s not just about putting out the best at all times.
You can use all or some of the above tips to stay consistent with content creation and put out content that your audience truly cares about and resonates with.
Ready to break out of your creative block and create awesome content?
Learn all about the video streaming trends from 2022 that are making way into 2023.
Netflix alone had more than 230 Million paid subscribers worldwide in the last quarter of 2022 – an increase of 8 million paid subscribers compared to the previous quarter. Video streaming is predicted to be stronger in 2023, supported by the growth of 5G internet, new video compression technology, and the rising demand for Streaming Video on Demand (SVoD) from the market.
Source: Statista
Using Radarr, our social listening tool, we collected social media conversations related to SVoD services and uncovered three streaming trends in the industry in 2023.
1. Down the Memory Franchise
Night Court, a popular sitcom from 1984, was rebooted in 2023
Paid subscriptions require money, making millennials the primary target market for SVoD players. As millennials enter their mid-30s, shows that reviving the 80s and 90s memories begin to attract more vigorous attention. We know that gaining new customer costs more than keeping the previous ones. Why not utilize franchises that already have a big enough fanbase? This means rebooting old series and movies or making a sequel/spin-off. Some examples are Night Court (a sitcom from 1984 – 1982, rebooted in January 2023), Wednesday (sequel from The Addams Family, launched in December 2022), Teletubbies (rebooted in November 2022), Tom Clancy’s Jack Ryan on Amazon Prime, Lord of The Rings spin-off, The Witcher, and of course, Star Wars and Marvel’s Cinematic Universe. I’m still waiting for Friends to be rebooted, though…
2. A Whole New World Outside of Hollywood
Share of premium video consumption in SEA by country of content origin. Source: Statista
Streaming services began venturing far beyond Hollywood, searching for the best content. This means shows from South Korea, China, Japan, and Indonesia are gaining global traction. For example, 30% of the premium video consumed in South East Asia originated from South Korea, followed by 23% from the US and 14% from China. We will see more local content going global on various premium streaming platforms in the upcoming year.
3. The Emergence of the Short-Form Series
I Think You Should Leave with Tim Robinson is a short-form series nominated for Primetime Emmy Awards
Fewer people have long stretches of free time to stream traditional long-form videos. Short-form videos will fill the gap within their small time frame during coffee breaks or lunch hours. Streaming services have noticed this, as they launched “Special,” a mini-series which comes at under 20 minutes per episode, and “I Think You Should Leave with Tim Robinson,” with an average of 16-18 minutes runtime per episode and was nominated in Primetime Emmy Awards.
Undoubtedly in 2023, demand for video streaming will still be increasing. Reboots, local movies, and short-form series will be the hype of the year. Knowing the trends of video streaming in 2023 will help brands plan out their sponsorship activities, product placement, and advertisement. Will we see your brand on one of these shows this year?
Dollar Shave Club comes with yet another compelling ad campaign targeting everyday grooming issues with its usual witty tone and musical inspiration. It then shows how DSC quickly answers all these questions and features its latest product innovation.
This campaign must be your biggest inspiration if you have a witty brand tone. The catch is to hit them where it hurts (challenges) in a fun and engaging manner.
TOMS, a shoe brand, was widely known for its one-for-one campaign, which donated a pair of shoes to someone in need with every purchase. In the past 14 years, the brand donated over 100 million shoes in different countries.
But they recently rebranded and came up with “1/3 of Profits for Grassroots Good.”
Through this campaign, the brand made a bold statement of donating one-third of its annual profits to organizations in need of shaping a better tomorrow.
TOMS remained intact on improving lives but with a more impactful approach.
Another great thing about TOMS is that it doesn’t just brag about helping people but conveys how it does that through sharing reports.
Warby Parker focused on one crucial challenge: “glasses are too expensive.” It then aligned its vision with affordability and giving back to the community.
The founder has a rather touching story about how he started the brand. He lost his glasses on a trip and studied an entire semester without them as they were too expensive.
It was a wake-up call for the founder, and he started working on providing top-notch glasses at an affordable cost. Moreover, for every pair you purchase, WP donates a pair to someone in need.
National Geographic is known to drop compelling visuals that capture attention. But their social media is filled with stunning shots and a backstory that keeps users coming for more.
There are countless women out there judged for their appearance.
“You are too pretty to fight as a boxer.”
“You are too fat to style those outfits.”
“Your skin tone is too dark to put makeup on.”
These are just a few remarks out of the many thrown at women every day. Dove took the initiative with its #mybeautymysay campaign to provide a platform for sharing these stories.
The brand’s Arctic Home campaign focused on preserving the precious polar habitat. All the fun and heartwarming polar bear commercials help spread the word and generate over $2 million in donations.
JUST is an environment-conscious brand focused on creating plant-based eggs.
What we loved about the brand was that it conveyed its mission and vision through a compelling story on its website. It traces back to its origin story, where researchers found a legume that could make eggs.
It then moves further with the whole process of preparing its products. Overall, it conveys how it’s kinder to the environment and great for your health.
We all know people with custom-designed products representing their favorite artists like Vincent Van Gogh. It’s no secret that hundreds of starry night products are out there, including tote bags, t-shirts, and socks.
Moleskin used a similar approach by claiming that these notebooks were used by artists worldwide.
GoPro currently has 10.6 million subscribers on youtube.
Are you wondering how a brand thrives on a platform where it’s challenging to be on top for businesses?
It simply excels with user-generated content. The brand began by hiring athletes to perform challenges and posted the same. Soon enough, people started sharing similar videos.
Then came the Be A Hero Challenge focused on making a difference in the world.
GoPro continuously motivates people to make a difference in the world and share it with them. The submissions are then shortlisted for rewards and features.
It’s a great way to contribute towards society’s betterment and improved brand rankings.
The little duck remains one of the best storytelling examples in marketing.
It’s a painfully beautiful tale of a little duckling finding a Donald Duck comic book. But due to bad weather, the duck family takes a flight and leaves.
The heartbroken duckling has to leave the book of its hero behind. After a terrible night, the duck family arrives at Disneyland, where Donald Duck greets the baby duckling.
The entire ad is a rollercoaster of emotions and the perfect happy ending. Disney is brilliant at capturing the right emotions of its fanbase—the little kids.
We all come across people with a flex for their music taste. Apparently, Spotify made the flexing easier with one of the most successful marketing campaigns— Spotify Wrapped.
The brand uses machine learning to curate a list of the top five artists, the number of minutes streamed, the most-streamed genre, etc. People share these curations to tell the world a story with their music preferences.
Every year millions of Spotify users share these lists on their social profiles. This promotes the brand and helps the users share their music taste with the world. A win-win for both, isn’t it?
Nike features athletes instead of actors in their campaigns. This separates the brand from its competition and conveys the message that athletes are heroes.
The 3-minute film Heroes features 16 German athletes and their efforts in advancing the world of sports.
For instance, it features Zeina Nassar, the boxer who changed the boxing rules to allow Hijab in the ring.
It then started posting real-life dating scenarios to connect with the audience and promote its profile prompts feature.
The campaign somehow showed how these little prompts help in knowing the real personality of a potential partner.
Should you use storytelling marketing?
Remember that compelling storytelling requires you to identify the things that interest your audience. This is where social listening and sentiment analysis comes into play.
You can easily understand your audience better through online conversations using Radarr and create campaigns that thrive and garner maximum engagement.
100+ Social Media Post Ideas and Examples for 2023
“Content is fire and social media is gasoline,” said Jay Bayer, Founder of Convince and Convert. That summarizes the power social media holds in taking your content from a well-written piece to a well-written piece that brings you, customers. However, on the flip side, everyone leverages this tool, which is often intimidating. Creating consistent content can be tiring and overwhelming, regardless of the platform you are using.
This is why we have put together 100 social media post ideas you can use to create content for your brand as you see fit. Let’s get started!
List of social media post ideas and examples to try
Social media content is not easy to create. So use the following social media post ideas as simply a springboard for your content calendar; remember to keep your industry and target audience in mind when using these.
1. Share your blog
All those endless hours spent creating the right blog with the right keywords can bring you organic traffic through search engines. However, sharing them on social platforms can help reach new customers.
2. Turn the blog into a carousel post
Create carousel posts using some of the best content on the blog, making them consumable even for impatient readers.
3. Share most loved posts
Was there a social media post that particularly resonated with your target audience and drove a lot of engagement? It’s time to bring it into the limelight again!
4, Share some content from the blog on your post
Break out of the monotony of images on LinkedIn and make posts only using text! The good thing is that you can use your existing blog content to craft these – remember to throw in some emojis and format the posts for readability!
5. Share company services
This one is obvious but essential. You have to make your content about your audience. But once in a while, it doesn’t hurt to be direct about what you offer.
6. Share company wins
Won an award or Crossed a company milestone? Share them!
This also helps act as social proof to those seeking similar products or services on social media, nudging them to engage with your brand.
7. Do a roundup of your month as a company wins and losses
Start a monthly series about what went down at your company. For startups, building in public has a lot of potential to form a good rapport with the audience.
8. Share job posts regularly with creativity – more traction gets you better people
Be creative and leverage hiring opportunities to increase engagement using fun posts. Your best hire might be the one to find it!
9. Share company culture photos
A photo of your employees having a great time in your office can do a lot for your brand value!
10. Share pictures of team outings
Spending time with your team outside the company shows you care about their well-being.
11. Share virtual meeting pictures or videos
Your team members are all over the globe, and can’t meet them at once? No worries, share pictures of virtual meetings. You can create short videos of your work surroundings to show where the team is logging in from!
12. Share employee stories
Give a platform for your employees to share personal stories. This shows that you care about giving everyone a voice.
13. Celebrate employee wins
Employee work anniversary, promotions, and any other wins – share them on social platforms and celebrate them out loud.
14. Share behind the scenes of your workplace
Everyone loves a good sneak peek of what happens in an office.
15. Share content that your employees create
A lot of your employees might be posting on their social platforms and sharing content relevant to your brand.
16. Share thought leader content
Gather the knowledge in your company and share thought leadership content regularly.
17. Share content from industry experts
Be proactive about sharing posts from industry leaders and acknowledging great campaigns.
18. Create polls
Polls are a great way to see what your audience thinks about various topics.
19. Encourage users to create theme-based content
User generated content is great for your brand. Encourage users to create theme-based content and share them.
20. Make it fun with Gifs
21. Don’t shy away from on-brand memes
Memes are great for relatability; create, and have fun with them.
22. Engage in some healthy competition
This is mostly used for B2C brands. Leverage it wherever you can.
23. Collaborate with industry influencers
Leveraging the expertise and social presence of industry influencers can give your brand a large boost of reach.
24. Collaborate with an industry expert with a decent following and do an account takeover
Account takeovers are a great way to expose your brand to a whole new set of audience.
25. Share your tweets on LinkedIn and repurposes
Post on one platform, and share them on the other!
26. Provide snippets of your product
Create byte-sized videos of your products and show their value to your audience.
27. Create how-to posts for your product and how-to related content
Be a reliable source of information and create how-to guides.
28. Share tips on how to excel using your product/industry-related stuff
Share productivity tips based on your industry and help your audience excel!
29. Conduct an AMA
This is a great way to encourage your audience and for them to ask anything on their mind about your brand.
30. Encourage sharing of puppy videos
Almost everyone likes to look at furry faces and paws on their feed. Ask your employees for pictures of their cute animals.
31. Share customer stories through case studies
Build trust by showing how you helped your customers through well-written case studies.
32. Interview your customers and share their stories
Create videos with your customers and share the story; or turn them into carousel posts!
33. Share statistics of how many people use your product and what benefits they gain from them
Numbers speak a lot and attract engagement – use them to your advantage!
34. Share customer testimonials/ reviews
Customers said great things about your brand? Create a graphically pleasing image with those quotes and share a post.
35. Create graphically pleasing images and share them
Nice designs will always work on social platforms; get creative and share your internal insights and studies using them.
36. Create a newsletter and share snippets of it
Newsletters help you communicate better with your audience. Help generate more sign-ups by showing what others are missing out on.
37. Conduct webinars and podcasts, reuse the end result content on social
Collaborate with industry experts by hosting webinars and creating podcasts. They make for great content on social platforms.
38. Give back and support causes locally/ globally
Support a cause that resonates with you and provide them exposure through your brand. Good will always bring you closer to your audience.
39. Celebrate holidays and make a fun correlation to your brand
Holidays are joyous occasions – celebrate them with your audience.
40. Introduce new hires to the world
Make your new hires feel special and show them some love on your feed.
41. Be witty, and don’t shy away from humor in your posts
Put on your creative hats and let the funny bone do its job.
42. Create downloadable content and share them on social
Resources such as ebooks, case studies, and whitepapers are great for generating leads. Promote them regularly on social platforms.
43. Encourage users to share their opinion on a relevant topic
Get insights from users directly. Ask them questions and collect responses.
44. Share interesting infographics
Pictures and facts, and statistics, all the while engaging your audience – infographics are a great way to make the most out of your posts.
45. Run weekly posts such as #motivationmonday
Create reassuring posts to help Monday blues.
46. Shout to the products and tech stack your company uses
Share your company’s favorite app or coding language and give it a shout-out.
47. Go live and interact with your followers
Going live is a great way to interact with your people.
48. Bust myths from the industry with myth vs. fact posts
Position yourself as a trustworthy source by consistently busting common myths from your industry.
49. Share facts with the “did you know?” theme
Research some facts and share them for educational purposes and promote your brand.
50. Share riddles and encourage followers to solve them
Riddles and puzzles are great to engage your audience and make your page about them.
51. Create region-specific posts
If you are a brand that serves multiple regions, then you might want to consider creating posts that cater to different audiences.
52. Share industry research/ relevant posts
Create interesting reports and share them!
53. Thank followers as you cross milestones
Got your first 100 followers? How about 1000 or 100000? No matter how many zeroes your follower count has, don’t forget to thank those who are there.
54. A sneak peek into the product you want to launch
Generate curiosity and hype around the new product by teasing your audience with some information – keep them guessing.
55. Share product updates/ upgrades
Fixed a bug or added the most requested feature? Announce it on your feed!
56. Create fun product use case videos
Show your audience how people can use your products!
57. Share before and after posts of your company/product
Started in a small garage and now work from the 20th floor? Share your company’s stories and how far you’ve come.
58. Encourage influencers and customers to create content using your products
Unboxing videos, or aesthetic photos are a great way to show your audience what they get when they buy from you.
59. Create this or that posts
Let your audience choose and engage.
60. Make use of days like “international book day” and ask people to share their favorites
There is an international day for almost everything – and that’s a good thing. Add the days you like to your calendar and create interesting posts.
61. Get on with the latest reel trend as suitable for your brand
Reels engage your audience well; make sure you use them creatively.
62. Share feel-good posts for good karma
Share random facts and posts that you know have a feel-good factor.
63. People love looking at human faces
Share pictures of your team and introduce them, or ask them to give a tip or advice!
64. Create new audio for reels
Encourage others to use them and gain more traction
65. Provide your opinion
Keep up with the latest topics and get real on social media.
66. Get feedback
Get suggestions from your audience through post
67. Conduct research from the data you have
You could collaborate with other industry experts and create reports that add value to your users
68. Start a hashtag trend
This is a straightforward way to open up your brand to new people.
69. Encourage followers to engage in community activities with you
Ask them to share a photo and reshare it!
70. Encourage shopping from the UGC content
Users wearing that bestselling show? Share the photo with permission and a shopping tag.
71. Talk about the events your company goes to/ is hosting
With events making a comeback across all industries, we recommend promoting them on your social media accounts too. Whether you’re hosting a small event or attending one, it is always worth the effort!
72. Share a limited-time giveaway, discount, or product
A great way to hype your products and generate FOMO.
73. Share company values and how it promotes inclusivity
Your brand values deserve to be shared with the world and be known for what it stands.
74. Ask followers to join your newsletter/email list
75. Share relatable stuff on Sundays
Make it more work comfort than work hustle. Make your account a safe space!
76. Do two truths and a lie about your brand
See how well your target audience knows you with a game of truth or lie. It’s a great way to also gauge what parts of your business you need to introduce to your audience.
77. Do end-of-the-year look-back videos
It’s always nice to show your followers the journey.
78. Fill-in-the-blank posts
Want to boost engagement on your social media accounts? It’s time to get people to respond and fill in the blanks have a way of nudging people to interact.
79. Get real and talk about difficult things
The world goes through ups and downs, and sometimes it’s important to take a stand. From layoffs to controversies, you can share your take on anything!
80. Do case studies or share success stories
No matter what your product or service is about, turn every success story into a social media post idea. You can post these as short videos, carousels or other content formats.
81. Create a mascot for your brand
Share fun content through them!
82. Share world leader quotes and stories on relevant days
Stories and aspirations keep people going – no matter which industry you are in. Identify who your target audience looks up to and ensure you bring them up in contextual ways on your social media.
83. Share motivating messages
Everyone can do with a little motivation and pep talk – whether you sell to the Gen Z or to the millennials, motivating messages can resonate with them all.
84. Share product demo videos or sneak peeks
This gives your users insights into your products.
85. Share templates
Make them easily accessible and usable.
86. Let company leaders share insights and wisdom
Identify leaders within the organization that your audience resonates with the most or trusts with their judgment; and use them as an authentic voice to convey a message.
87. Create videos featuring your product
Make satirical videos with a hint back to your product.
88. Listen to what customers say on social media and share insights
Tune into how your audience and customers feel about your brand. Then proceed to create a social media post condensing everything you have learned from them – you can address even negative comments and concerns through such social media posts.
89. Take feedback from social listening and show how you made upgrades
It’s a great way to show how much you care about your consumers and win them over again!
90. Celebrate public figures or important events
It’s the day of an important person from history or sports person who won at an event? Celebrate them!
91. Make your own version of a trending meme
Meme marketing is an evergreen strategy for businesses – when used contextually, you can actually turn it into an engaging social media post too!
92. Make a post of every month’s best selling product or most loved feature
Is there a specific product or service that your audience/ consumers loved particularly? Highlight it through a social media post and bring it into the limelight for the others following you.
93. Use a regular hashtag series that is about others
These give you brownie points in brand value.
94. Host a Twitter chat
Is there a specific niche you address with your product or service? Host a Twitter chat to answer FAQs or invite queries from your audience.
95. Go live on social media
The new-age consumers love seeing people behind the brand before they even interact with them. Host lives on your most active social account to discuss a topic, answer questions in real-time and build trust with your audience.
96. Share company achievements
These can be a new funding venture, customer acquisition, and more. If you got mentioned on a popular media site, go ahead and share that little milestone with them as well!
97. Share pictures of your workplace
Have a corner in the office that everyone likes? A nice artwork, maybe? Share it!
98. Share posts whenever you are tagged by your users
User generated content is the most authentic and unique piece of content out there. Repurpose or reshare it as a social media post – it also shows your users/ consumers how actively you’re keeping track of everything they talk about.
99. Share how you helped customers achieve noble things!
Did you have a common win with your customers? Share the news and encourage others to also join your experiments.
100. Create posts from your product community!
Is your product actively discussed or reviewed on communities and forums, turn those conversations into posts for your social media accounts.
Have fun posting with these social media post ideas this year!
Take some pressure off yourself with these 100 ideas for social media posts. Most importantly, you can rely on your users to help create content for you.
Social listening is a great way to stay on top of conversations among your audience and users. Keep a track of what others are talking about you, where you are tagged, and even when your brand is mentioned in a negative light. You can use all these insights to improve, and repurpose content.
You can also get in on what your customers are talking about and leverage these opportunities for various content ideas. You could even delegate this task to different tools. Radarr is an AI-powered tool that can conduct the social listening process for you and give you insights.
Whether you create posts from user-generated content or talk about your products, remember to have fun with them. Being a social media manager can be stressful when you have to churn out material that is expected to go viral constantly.
