How to Use Social Listening in Advertising to Improve Your ROAS?

Dec 18, 2022 | Social Media Marketing

Learn how to use social listening in advertising.

Social media advertising has never been easy. From an ever increasing audience set to not being able to narrow down who to target, marketers and advertisers have always had to make tough decisions while allocating budgets for their paid and organic campaigns. 

If statistics are to be believed, the ad spend on major digital advertising platforms has increased significantly – Facebook ad costs have increased by 89%, TikTok’s CPM has increased by 92%, Instagram ad costs are up by 90% – and the report only goes on. 

Considering not running ads is not an option, what can marketers and advertisers do to secure a promising ROAS from their campaigns? 

Run more ads? Maybe. 

Increase their spends to meet industry benchmarks? Maybe. 

Get better at targeting? Most definitely. 

But don’t we already know our target audience? 

Social listening in advertising 

In the following sections, we are going to look into how marketers and advertisers typically target their audience, what is social listening and how to use listening insights to run high-converting ad campaigns. 

Status quo of social media ad targeting 

Based on the social media channels you choose to run ads on, you can typically target your audience on the basis of: 

• Age demographics 
• Location 
• Interests 
• Job title and job role 
• Gender 
• Relationship status 
• Educational status 

While these options definitely help you narrow down a wide audience to a specific segment of your target audience, they actually lack the following aspects that play a key role in the purchase decisions we make: 

• Purchase patterns 
• Purchase preferences and motivations 
• Consumer sentiments 
• Ongoing conversations (where, when and how they seek recommendations from the internet) 

And this is exactly why we are all experiencing a high ad spend and a much lower return on investment. 

Over the last few years, consumers have increasingly become more aware of their needs, challenges and preferences. This translates to the fact that while impulse buys still happen, most choose to spend a considerable amount of time researching on their needs before committing to a product or service. 

If statistics are to be believed, almost 65% of buying journeys now start from the search engine. Consumers are no longer just looking at the brand’s websites, but also reviews, pros and cons, and comparisons available on other websites. 

So how do you plug this opportunity gap in advertisement targeting? 

How do you take into account such dynamic parameters and changing consumer needs to optimize ad campaigns? 

Social listening. 

What is social listening? 

For those who are new to the term, social listening refers to the practice of tuning into online conversations for mentions of your brand, competitors, industry related news, relevant keywords, market trends and similar content. When listening, brands tune into conversations happening on various social media platforms, websites, online forums and communities. 

Learn more about social listening here. 

How can you use social listening in advertising? 

The best social listening tools do more than just monitor online conversations around the defined topics. For instance, Radarr uses machine learning and artificial intelligence to deep dive into the conversations to uncover business critical insights that can help with running better advertising campaigns. 

Here’s how to use social media listening to optimize your ad campaigns for better engagement, results and return on ad spend: 

1. Define your ideal customer persona better 

Most brands start running ad campaigns on the basis of their target market definition. But image how many people would the following targeting include – New York, Age 25-45 years, male and female, interest in magazines and automobiles. 

Even if you made a guess, the number would be nothing less than hundreds of thousands at the minimum. 

If you’re an automobile brand wanting to tap into an audience interested in cars and customizations, using that targeting essentially means broadcasting to a mass audience – even if you get 5 customer out of 1000, the return on your ad spend is next to nothing! 

Using social listening, you can actually use the target market definition to further tune into what that audience is talking about. From the channels they make use of, the frequency at which they use them, the type of conversations they have and what they are talking about, social listening uncovers it all. 

This helps you further improve the definition of your target audience and move towards defining your ideal customer persona – their sub-interests, goals and objectives, challenges, brands they are interacting with, and so on. 

Imagine now running an ad campaign that targets New Yorkers in the age group of 25-45 years who are looking for solutions to increase their vehicle mileage. The relevance of your campaign is higher, leading to higher conversions. 

2. Understand target audience sentiment 

Apart from simply helping you narrow down your target audience, social listening can also help understand the sentiment behind the conversations they are having across different channels. 

For example, when they are talking about seeking suggestions to improve vehicle mileage, are they just curious about it or are vehicles from a specific brand under-delivering and they are concerned about their purchase? 

The ability to measure sentiment thereby gives you an opportunity to predict campaign outcomes and create resonating experiences through your campaigns. Imagine being able to hit the nail with an ad copy that speaks directly to an audience segment worried about mileage! 

3. Create better ad copies 

Continuing on our point above, social listening helps you tune into millions of conversations in real-time. Apart from monitoring what your target audience is talking about, it also helps you take note of the words, phrases, topics and themes your audience makes use of or talks about frequently. 

This helps takes the guesswork out of ad copies and truly write in a language that your target audience understands. When it comes to keeping things simple to get your message across, this can be a game changer. 

4. Create better ad visuals 

Apart from ad copies, brands heavily invest in the media they use in their campaigns – this includes images and videos, both. But knowing which visual will meet both their brand requirements as well as audience interests, can be tough. This is exactly why advertisers tend to create at least 3 variations of a visual for their ad campaigns. 

A good social listening tool like Radarr comes with image analytics. Image analytics has the capability to identify what type of visual cues including images, elements, pictures, videos or transitions used, does an audience respond to positively. This helps give a defined creative direction to advertisers for their campaigns. 

Learn more about image analytics here. 

5. Respond to engagement on ad campaigns 

It’s not just the content on your social media posts that get comments or trigger a series of messages. 

Ad campaigns on social media tend to get a lot of comments too – sometimes these comments are meaningful, sometimes they are spammy and at other times, they’re piggybacking on your campaign to drive traffic to another website. Leaving these comments unresolved can result in lack of engagement from your target audience or even result in forming a negative opinion about your brand in the eyes of the right audience – like, what kind of brand would let a spammy comment like that just sit there? 

A good social listening tool helps you stay on top of all the engagement your ad campaigns generate. For instance, you can keep track of all the comments on your ad campaigns on Radarr’s Respond dashboard – you can then reply to, resolve or even delete comments from one place, ensuring your ad campaign drives a positive response. 

6. Analyse ad campaign performance 

Another way of using social listening in advertising is to measure campaign performance. A good social listening tool like Radarr comes with a powerful analytics dashboard that presents ad campaign performance on one dashboard. From audience reach, engagement, click through rates, overall sentiment, response to the return on ad spend across all platforms, the dashboard displays it all. 

This helps advertisers get an overview of their ad spends around campaigns based on both targeting as well as the channels they are being run on. With data available so readily, this further helps them identify which channels work the best for driving specific outcomes and how they can further optimise them for better results. 

Ready to optimise your social media ad campaigns? 

Social listening uncovers untapped insights and data about your target audience. And that’s exactly what advertisers need to narrow down their targeting, campaign concepts, budgets! 

If you ask us, in times when every business out there is running ads on social media to put their best foot forward, social listening is what can help create high-impact campaigns that are not just designed for better engagement and conversions, but also – a positive brand impression, that goes a long way in lowering your ad spends. 

Frequently asked questions about ad spends

What is a good ad spend? 

There is no one-size-fits-all approach to running ad campaigns on social media. This means that the ad spends may vary based on business type, industry, ad strategy, and the resources available to them. But in general, you should aim at spending between 2-5% of your sales revenue on marketing and advertising. 

What is ROAS and ROI? 

Return on ad spend (ROAS) is a performance metric that measures the total revenue generated per advertising dollar spent. The ROAS is calculated by dividing the campaign revenue by the overall campaign cost. On the other hand, the return on investment (ROI), in the context of advertising, is the profit generated by the ads relative to the costs of the ads being run. 

What is a good ROAS?

If your ROAS is at or is lower than 3, your social media ad campaigns are not profitable. Your ads are considered profitable only when your calculated ROAS is above 3. But it is important to note there that a good ROAS is subjective and depends on the industry you are in, your business goals and objectives and your ad campaign objectives. 

What causes ROAS to drop? 

The reasons for an ad campaign to stop performing can be different. But typically businesses start seeing a drop in ROAS when their campaign reaches target audience exhaustion.

How do you optimise for ROAS?

The only way to optimise your ad campaigns for better returns is to refine your targeting. This includes using insights from social listening and analytics to uncover their interests, intent, purchase patterns and preferences, and how they engage with brands. The better your ad campaign context, the higher will be the conversions.   

The A-Z of Meme Marketing on Social Media

Dec 17, 2022 | Social Media Marketing

Does your brand really need to use meme marketing on social media? Let’s explore. 

Nearly 4.48 billion people across the globe use social media.

It’s obvious then that social media marketing is non-negotiable for any business.

Social media marketing, however, is quite tricky.

For most people, social media marketing translates into creating and dumping content on various channels without any objective whatsoever. There is no preamble as to whether it will truly resonate with the target audience or not. 

And this can be counterproductive.

Social media is a place where businesses can connect with their audience and engage them. And it is important to have a strategy that is actually tailored to your target audience. It is important to stay on top of the latest trends and to utilize them to your advantage.

One such tactic is what we call meme marketing, which has, in recent years, taken social media by storm. 

Memes are a fun, engaging, and low-effort way to strike a connection with your audience, and it has proven to be quite effective. A number of big brands, such as Netflix, Fenty Beauty, and Disney, have been using this tactic to drive their marketing.

In this article, we take a closer look at meme marketing and how you can get started with it for your business.

Keep reading!

What is meme marketing?

Just like it sounds, meme marketing is nothing but using memes as an important part of your social media strategy. It is a fun way to engage your audience and costs almost nothing to get started.

Memes are notorious for going viral pretty quickly, and this is exactly why marketers should not sleep on this tactic.

Of course, not every meme is likely to hit the right note and, in some cases, can even attract a flurry of negative comments.

This is why it is important to ensure that any meme put out by your business is funny, relatable, and, more importantly, sensitive to your audience’s views and beliefs.

Why is meme marketing so important?

Meme marketing, if used right, can create a huge impact on your social media marketing strategy. The right meme has the potential to go viral and make your brand famous among social media users.

But there’s more to it.

Here’s why meme marketing is important and why you should consider it in your content marketing strategy.

1. They are relatable

One of the best parts of a meme is that it can be used to tell a narrative to your audience in an easily digestible format. Visual aids have always been successful in engaging an audience, and funny memes do just that.

It is a great way to build rapport with your audience and to take a break from the monotonous content that most brands tend to post on repeat. Meme marketing allows you to showcase your original ideas in the most lighthearted way possible and it can completely change the way your audience views your brand.

2. They are low-effort and low-cost

Any time a meme goes viral on social media, you might have already noticed that many people jump on the trend and use it to showcase their own ideas.

In most cases, you don’t even have to work on a graphic representation. All you have to do is keep an eye out for what’s trending and use the same image but with your idea shining through it.

For instance, let’s take a look at a meme marketing example from Netflix. The OTT platform uses an image from the popular sitcom ‘Friends’ to simply engage with their audience in a fun way.

Apart from this, you can find dozens of meme generators that can actually help you churn out memes as per your requirement and content in no time.

Clearly, it is a cost-effective and easy tactic to incorporate into your marketing strategy. You can spend close to nothing, and yet the right meme can generate so much exposure for your brand. 

3. They are effective in engaging your audience

If you are someone who scrolls through social media frequently, you might have noticed that a lot of content out there requires a lot of effort to understand. You might find paragraphs and paragraphs of captions, lengthy videos, and a lot of boring content. More often than not, it’s easy to miss the message a brand is trying to convey.

Memes are fun and, more importantly, quite engaging. It is easily digestible and requires zero effort from your audience to get what you are trying to say. Humor always resonates with people and social media meme marketing is a great way to add humor to your marketing campaigns. Moreover, sharing memes that are in tune with the latest trend or event increases your brand relevance. It makes your brand seem more real and modern.

How to get started with meme marketing?

Now that you’ve understood the impact meme marketing can bring about for your business, let’s take a look at how meme marketing by brands actually works.

1. Keep your ideas original and relatable

While meme marketing is definitely a popular way to strike a connection with your audience, not every meme gets the kind of engagement you hope for. This is why it is important for your meme marketing strategy to be original and relatable.

Politically incorrect ideas, inside jokes, and overused memes need to be weeded out. 

Whenever a meme goes viral, and you are planning to hop on the trend, make sure you thoroughly understand what it means. Once you do, then think of how you can personalize it to your brand’s identity in the most authentic way possible. Simply recycling an overused meme is just not going to cut it, and that’s one of the disadvantages of meme marketing. If not done carefully, it can become repetitive.

The important thing to remember is that while its okay to use a popular template, the idea behind the meme needs to be as authentic and unique as possible.

2. Know your audience

Like with any kind of marketing, your meme marketing strategy also requires you to have a detailed understanding of your target audience. For instance, the segment who is likely to be largely interested in memes is going to be the millennials and Gen Zs. The older generations might not resonate as well with memes.

Apart from this, it is also a great idea to know your audience’s preferences, common pop culture references, topics that might likely capture their attention, and so on. 

Having a clear understanding of these aspects will also help you to generate creative and authentic ideas for your meme marketing strategy. Making a meme about a topic your audience is not remotely interested in takes away the purpose of this marketing tactic.

3. Know your audience’s preferred channels

There is no dearth of social media channels today, and it almost seems like new ones are popping up every other day. However, different audience segments have different channel preferences. 

For instance, a good chunk of baby boomers might be more inclined to use channels such as LinkedIn, while millennials and Gen Z might be present on channels like Instagram, and Twitter, along with LinkedIn.

Similarly some memes might work better on a channel like Twitter while some others may be better suited to a network like LinkedIn.

Tailoring your meme marketing strategy according to the right channel is the best way to elicit positive reactions from your audience.

4. Set clear objectives

As with any other marketing strategy, meme marketing also requires you to set clear objectives for what you want to establish.

Memes can be used to create marketing opportunities, provided you use it wisely. Objectives of your meme marketing strategy can vary. It could be about making your brand relatable, to share insights with your audience on a light note, boost engagement, or reach out to tougher audiences.

5. Define your marketing goals

Another important aspect of a meme marketing strategy is to have clearly defined goals in place. Essentially, you need to have clarity on your success parameters.

Goals could look something like measuring how many people engage with it, how many people share it, and so on. This helps you to understand your progress between setting objectives and actually establishing them.

6. Identify trending memes

One of the disadvantages of meme marketing is that memes can get pretty old pretty fast. A meme might be trending one day and by the next morning it can be completely obsolete. This is why it is important to stay on top of what’s been buzzing on popular social media channels.

Getting a meme to go viral is all about timing. Keeping an eye out for interesting topics and events will help you to decide what works best for your meme marketing strategy.

7. Add your angle to it

Like we said before, memes have an expiration date. Overusing the same meme over and over just results in boring your audience. Your social media meme marketing strategy should focus on original, authentic ideas.

While the creative can remain the same, what matters is the idea that you wish to express through a particular meme. You don’t want to sound repetitive and boring. 

Make it fun, quirky, and ensure it hits the right spot with your audience by adding your unique take on it. It can take on different forms such as reacting to a cultural phenomenon – for instance like the 2022 Fifa World Cup. Or it can be a repurposed meme that subtly promotes your product or service without sounding too salesy.

8. Share and encourage others to share

This is a sure shot way to make sure your meme goes viral. A well-executed meme, complete with an explanation of your perspective on it is likely to resonate with your audience.

Sharing it over the right social media channels is important to get the engagement it needs. You can also add eye catching CTAs and attention grabbing captions to motivate your audience to share it from their networks as well. 

Aside from this, the more a user shares your memes, the more they are inadvertently advocating for your brand. And that in itself is the best kind of marketing. The higher the number of shares, the more popular your brand becomes.

9. Measure and optimize your meme marketing strategy

At the end of it, everything boils down to the ROI. Meme marketing is only as effective as the impact it brings about.

This is why it is important to constantly measure the outcomes of your meme marketing strategy. Defining metrics to track success is critical as it helps you to identify what’s working and what’s not. Based on these insights, you can fine tune your meme strategy so that you can achieve your objectives easily.

For instance, Radarr, a digital data monitoring platform offers comprehensive, end-to-end social analytics to users. It helps you to stay on track with the latest trends through real-time alerts. It also allows you to effectively track your meme marketing campaigns and gives you in-depth data and actionable insights. This will in turn help you to optimize your meme strategy for better ROI.

Conclusion

If you think meme marketing is a phase then you’re wrong. Meme marketing is here to stay and you need to take it seriously. Simply because memes are entertaining and fun and a great way to engage your audience.

That being said, memes can also be tricky to put out. Meme marketing requires a thorough understanding and interpretation of viral memes. You  need to be able to make a clear distinction as to what can possibly work and what can come off as sensitive.

You also need to have a clear idea of where and how you will be using these memes and if you will be using them to complement other types of visual content.

Nevertheless, memes are used by different segments of a target demographic and are quite an effective tool when leveraged correctly.

So, if you are on the lookout to use memes for your social media marketing strategy, we’ve got your back. Discover how you can easily find trending memes and more with Radarr.

The Complete Guide to Finding the Best Time to Post on Social Media

Dec 13, 2022 | Social Media Marketing

Learn how to find the best time to post on social media. 

Social media is a powerful tool for businesses. In fact, according to the latest research, 92% of marketers say they use social media as part of their digital marketing strategy.

And it’s not hard to see why. 

Social media has become a great way for businesses to connect with customers and keep in touch with current customers. 

But managing your pages can be tough—you have to post at hours that your audience is more likely to see your posts, but you also have to find a time when not too many people are posting else your post will get lost in the crowd.

Different social media platforms have different algorithms and user behaviors, which can make it hard to determine the best time to post. 

This is where the importance of posting at the best time on social media comes into play. By leveraging the right tools, you can make sure that you’re getting the most out of every post.

This guide will walk you through how to find the best time to post on social media—so you can maximize your reach and engage with your audience at the right time!

What’s generally the best time to post on social media?

When it comes to online platforms, there are many opinions on what’s the best time to post on social media. But the truth is, it depends on the platform and your audience.

According to Forbes, generally, the most popular times to post on social media are Wednesdays at 11 am and Fridays at 10 am. 

Wednesdays at 11 am are the most popular because it’s when users are most likely engaged with their devices after a long day at work. 

Fridays at 10 am are the second most popular because users are more relaxed and more likely to engage with content. 

But let’s take a look at each of the popular platforms individually. 

Best Time to Post on Facebook

When it comes to Facebook, there is no “one size fits all” solution.

It may seem like the best time to post on Facebook for businesses is whenever you have the most content ready, but that’s not necessarily true. 

The best times to post on Facebook for businesses are actually Thursdays and Fridays between 1-3 pm and Saturdays between 11 am and 12 pm.

Gartner researchers found that these two time periods had the highest engagement rates of any other time period throughout the week and had higher user activity rates than other days of the week.

However, this doesn’t mean that posting during these times is always going to work out for your business. Factors like your industry and target audience could influence what time period works best for you.

The truth is, there’s no one-size-fits-all solution when it comes to posting on Facebook; you need to experiment with different times and days until you find what works best for your brand!

Best time to post on TikTok

Posting on TikTok is a great way to reach a huge audience! 

To ensure maximum engagement, it’s important to post at the right times. Generally, the best times to post are between 5 and 9 pm, when most people are online and scrolling through their feeds. 

Weekdays are especially great for higher engagement, and weekends tend to be the prime time for people to catch up on their feeds. However, make sure to keep your posts consistent and post at different times to reach the most people.

If you need help making sure that you’re posting at the right times, here’s an easy way: use TikTok listening on Radarr.  It’ll tell you when your audience is online so that you can ensure they see your content when they’re most likely to engage with it.

Best time to post on LinkedIn

The LinkedIn community is professional, and that’s reflected in how they engage with content on the platform. 

LinkedIn content is centered around professional thought leadership and career growth, so it makes sense that most people are getting the most out of this content during their working days.

The engagement rates on LinkedIn are consistent with the US workweek, the most engagement is concentrated midday and doesn’t extend too far out past the workday hours. The engagement rate drops off significantly after sunset, which is unsurprising for a professional social platform.

The best time to post on LinkedIn for you as a business owner is during the business week, Monday through Friday, between 8 am and 2 pm. This is when people are most active on the platform and are more likely to engage with your posts.

Additionally, more people use LinkedIn for professional networking and searching for new job opportunities. By posting during this time, you can ensure your content will reach more potential customers, recruiters, and hiring managers.

Again, if you really want to find the best time to post on LinkedIn, we recommend using social listening on LinkedIn. 

Best time to post on Instagram

There are two important things you need to know about posting on Instagram: when and what.

The best way to figure out when your audience is most likely to be online is by analyzing your previous posts using either Instagram Insights or a third-party platform. You should also experiment with different times until you find the time when your posts get the most engagement. Then, track them to determine which times are most successful for you.

Additionally, consider the geographic location of your target audience and post during times when they’re most likely to be online.

We recommend that anyone owning a business page on Instagram post at least once daily to maximize their reach and visibility. If you want to post more often, then avoid posting multiple times within a short period—it may be seen as spammy and lead to less engagement! 

You can actually make use of social listening on Instagram to identify different time frames of different days to pre-prepare and schedule your content. 

Best time to post on Twitter

The Twitterverse is changing. We’re seeing a greater concentration of engagement during the middle of each day, indicating that users are paying more attention to news and updates than previously. Additionally, our analysis shows an increase in the amount of time spent on entertainment-focused content like memes and viral Tweets.

Tweeting at the right time is critical for your business. We analyzed over a million posts to figure out the best time to post on Twitter.

Turns out, the best time to tweet is between 1-3 pm. Here’s why:

• You can reach the most people and have your content seen if you post between 1-3 pm.
• Many people take their lunch break during this time, leaving them with more time to interact with your content, increasing the likelihood of engagement.
• This time slot also has a higher likelihood of being seen in the news feed, as it is outside of the morning and evening rush when Twitter is most active.

Yes, again, you can use social listening on Twitter if you want real-time analysis of when your audience is the most active. 

Is there really a good time to post on social media?

Posting on social media can help you reach more people and build stronger relationships with them. However, there is no definitive answer to when is the best time to post. 

There is no one-size-fits-all answer to the best time to post on social media. 

The best way to determine the optimal time is to experiment and track the results. 

By testing different times and types of content, you will be able to identify which times and types of content are most effective at reaching your target audience.

The key here is experimenting with different posts at different times until you find what works best for your brand!

How to find the best time to post on social media for your business?

Finding the best time to post on social media can be overwhelming, and it may seem like no one solution will work for all accounts. Trying to figure out when your audience will be online can feel like you’re just throwing darts at a board.

But don’t worry—we’ve got some tips for finding the right time for your posts!

Here are three actionable and effective tips for finding the best times to post on social media:

1. Match your audience’s activity levels

Look at when your audience is most active online so that your post is seen by the most people. It’s like timing a party just right – you want to ensure everyone who wants to join in gets the invite! 

Now while YouTube, Facebook, and Instagram give some insight into when viewers are most active, many other platforms simply don’t. For example, Tiktok, Snapchat, LinkedIn, and Twitter do not provide analytics on when a particular account’s viewers are most active and engaged. This makes it difficult to know the best times to post content in order to maximize engagement. But as we said, there’s only good news in this article!

Radarr can provide detailed insights into viewer engagement, allowing users to identify the best times to post content to maximize viewership and engagement. 

2. Use social media listening & view analytics

Social media listening is the process of tracking and analyzing conversations on social media platforms. It can help you gain insights into customer sentiment, trends, and interests. Radarr is a powerful social media listening and marketing tool that enables businesses to track customer conversations and sentiments across multiple social media platforms.

With Radarr, you can monitor customer conversations in real time, measure sentiment, and analyze feedback. This will give you invaluable insights into customer opinions and behavior, enabling you to create more effective social media campaigns in the future. 

3. Use a third-party publisher to help you post on time

Using a third-party social media post publisher can help businesses post on time because it streamlines the process of scheduling posts to all of their social media accounts. Radarr allows you to create posts, add images or videos, and schedule them to post to multiple accounts simultaneously. 

This eliminates the need to manually log into all of your accounts and post each update individually, which can take a lot of time. 

A third-party tool allows you to quickly and easily post to all your social media accounts, ensuring that your posts are always up-to-date and on time. 

4. Know your audience

Consider who your audience is and when they are most likely to be online. Different age groups, geographic locations, and interests will determine when your followers will be most active. 

For example, if you are targeting a younger audience, they may be more active on social media in the evenings after school or work. On the other hand, if you are targeting an older audience, they may be more active in the mornings or during the day. 

5. Consider the type of content you are posting

Different types of content, such as images, videos, and blog posts, will have different optimal times for posting. For example, images receive more engagement at the beginning of the week, and videos receive more engagement towards the end of the week. 

6. Be mindful of the timezones

Posts shared at the same time in different time zones will reach different people at different times. To ensure you reach your target audience, it’s important to consider their time zone when scheduling posts. 

Schedule your posts across different time zones to ensure that they are seen by the right people. It will help you maximize the reach and engagement of your posts and ensure that you are not spamming people with too many posts.

7. Experiment, learn, and grow!

Lastly, you will need to experiment with both content and the timing of the posts. When trying to find the best time to post on social media, you should start by running A/B tests. This means you’ll have to create two different versions of the same post and publish them at different times. You can then track the performance of each post to see which time brings the best results. Depending on your goal, this could include likes, comments, or shares. A/B testing will help you find the best time to post and get the most out of your social media campaigns.

Excited to take on your social media goals with a new perspective on timing it right? 

Social media is a powerful tool for connecting with your customers and engaging them in conversation. With the right strategy and a little bit of experimentation, you can use social media to improve your brand image, boost sales and drive traffic to your website.

However, posting at the most opportune time on social media is a great way to reach out to customers and increase engagement. 

If you’re looking to increase engagement on social media and drive ROI, Radarr can help! 

Radarr can provide detailed social media listening insights and other key analytics so that you can measure the performance of your posts and optimize the content accordingly. 

Get detailed social media listening insights and other key analytics, so you can measure the performance of your posts and optimize your content accordingly. 

Book a free demo to see how Radarr can help you find the best time to post on social media and double your ROI.