Video consumption has soared to unprecedented heights, as of 2023, individuals are spending an average of 17 hours per week watching online videos, immersing themselves in a vast array of captivating content.
Amidst this video revolution, YouTube stands tall as the undisputed titan of online video platforms.
YouTube dominates with 2.68 billion users in 2023, serving as the top choice for entertainment and education. With an astonishing 80 million subscribers to YouTube Premium and YouTube Music combined, its influence and reach continue to expand. Projections suggest that YouTube’s user base will hit a remarkable 1.1 billion by 2028.
In this blog, we delve into the success stories of top brand accounts on YouTube that have mastered the art of captivating audiences and discover what sets these channels apart in the vast sea of YouTube.
Top brand accounts on YouTube and what you can learn from them
As of 2023, there is an impressive count of over 51 million brand channels on YouTube. However, only a handful of brands have managed to emerge as top brands on YouTube.
To learn the reasons, here is the list of 20 top brand accounts on YouTube that are doing well along with the secret recipe for their success.
1. Coca Cola
Subscribers: 4.02 million
Coca-Cola understands the importance of creating content that truly connects with its target audience. Through collaborations with popular YouTube vloggers, the brand ensures that the content remains genuine, relatable, and speaks the language of millennials.
One remarkable marketing campaign that Coca-Cola has executed is the “Share A Coke” campaign, which has gained immense success and recognition. Coca-Cola’s YouTube channel is a treasure trove of inspiring and uplifting content, where they proudly present a wide array of impactful commercials from across the globe.
2. Angry Birds
Subscribers: 6.15 million
Angry Birds is one of the top brand accounts on YouTube because it offers a diverse range of content that caters to a wide audience. The channel provides fans with animated series, unboxing videos, creative crafting, recipes, plushies, holiday celebrations, and more.
By incorporating various elements beyond the games, Angry Birds engages viewers and keeps them entertained.
The channel offers updates on game releases and behind-the-scenes insights, giving fans an exclusive look into the franchise. This combination of appealing content and interaction with the creators contributes to the channel’s success on YouTube.
3. Vat19
Subscribers: 8.92 million
VAT19 is successful on YouTube due to its commitment to providing a wide range of “curiously awesome” products, challenges, stunts, and entertaining content. The channel offers funny commercials, outrageous contraptions, and engaging challenge videos.
With a mix of explosive experiments, spicy food dares, and viewer interactions, VAT19 keeps itself in the list of top brand accounts on YouTube. The channel also showcases product reviews, behind-the-scenes content, and collaborations with other creators.
This diverse array of content, combined with their unique and entertaining approach, contributes to VAT19’s success on YouTube.
4. Lego
Subscribers: 16 million
Lego is successful on YouTube because they offer a diverse range of content that appeals to a wide audience. Their channel showcases inspiring builds, animated series, and highlights from various Lego universes, such as Lego City, Lego Friends, Lego Ninjago, Lego Star Wars, and Lego Super Mario.
They also curate playlists featuring specific themes or sets, creating a convenient and engaging viewing experience.
By catering to different interests and providing high-quality content, Lego has managed to capture the attention and loyalty of viewers and become one of the top brand accounts on YouTube.
5. Oddbods
Subscribers: 10.1 million
The channel presents everyday life through the perspectives of seven distinct and lovable characters, each with their personality. The bright furry suits and animated antics of the Oddbods create a visually appealing and entertaining experience for viewers.
The channel offers a variety of playlists, including new episodes, shorts, specials, and character-focused content, catering to different preferences. With its combination of humour, relatable situations, and colourful animation, Oddbods captures the attention of a wide audience, leading to its success and making it one of the top brand accounts on YouTube.
6. My Little Pony Official
Subscribers: 4.84 million
The official channel offers a variety of playlists, including episodes, songs, compilations, and specials. It caters to different interests, such as “Tell Your Tale,” “A New Generation,” and holiday-themed content.
The channel also features interactive elements like karaoke and drawing tutorials. By providing a wide range of content and appealing to both longtime fans and newcomers, My Little Pony maintains a dedicated and active audience on YouTube.
7. Disney
Subscribers: 5. 6 million
Disney being one of the top brand accounts on YouTube can be attributed to several factors.
Disney has a vast library of beloved characters, stories, and franchises that have a strong fan base. This built-in audience eagerly seeks out Disney content on YouTube, resulting in high viewership and engagement.
Disney consistently delivers high-quality content, including episodes, trailers, and YouTube favourites, which keeps viewers coming back for more.
Disney maintains a commitment to inclusivity, diversity, and creating a safe environment for fans, which further enhances its appeal on YouTube.
8. BMW
Subscribers: 1.36 million
BMW is one of the top brand accounts on YouTube due to its diverse range of content that caters to various interests. They offer news about BMW cars, motorrad, design, technology, events, and more.
With dedicated playlists for different topics like BMW models, BMW How-To tutorials, BMW Esports, and BMW podcasts, they engage with a wide audience. Their content showcases the latest BMW vehicles, provides informative guides, and even delves into topics like sustainability.
9. Google
Subscribers: 11 million
The Google channel is one of the top brand accounts on YouTube because it offers a wide range of content that appeals to different audiences.
From product showcases and technology updates to discussions on societal issues, Google covers diverse topics that keep viewers engaged. The channel also features playlists that cater to specific interests like cybersecurity, small business growth, and accessibility, ensuring that viewers can find content that resonates with them.
Regular updates and a variety of video formats, including shorts and podcasts, keep the channel fresh and appealing.
10. Nike
Subscribers: 1.74 million
The Nike channel on YouTube is one of the top brand accounts on YouTube because it effectively captures the essence of the brand and appeals to various interests. With curated playlists for athletes, innovation, Nike for Kids, Nike x Uninterrupted, and Nike Family, the channel offers a diverse range of content that caters to different audiences.
From behind-the-scenes insights and athlete stories to creative showcases and kids’ content, Nike provides a well-rounded experience. The regular updates and seasons of specific programs keep viewers engaged, while the brand’s reputation and quality contribute to its success on YouTube.
11. GoPro
Subscribers: 10.6 million
GoPro offers a wide variety of content, including adventure sports, travel, music, animals, and more. This diverse range appeals to a broad audience. The channel features high-quality videos shot with GoPro cameras, showcasing stunning visuals and immersive perspectives.
It collaborates with popular athletes and personalities, such as Chris Benchetler and Jason Paul, to create engaging and shareable content. Lastly, the channel leverages user-generated content through the GoPro Awards program, fostering community involvement and showcasing the creativity of GoPro users worldwide.
12. Red Bull
Subscribers: 11.6 million
Red Bull has a diverse range of high-energy and extreme sports content that appeals to a wide audience. Their playlists cover a variety of sports, events, and behind-the-scenes footage, allowing viewers to find the content they are interested in.
Red Bull channel consistently produces high-quality videos with stunning visuals and engaging storytelling, creating an immersive viewing experience. They leverage their brand’s reputation and partnerships with top athletes to attract viewers and build credibility.
Victoria’s Secret channel on YouTube is one of the top brand accounts on YouTube because it effectively utilizes playlists to cater to various themes and occasions.
With a wide range of playlists, such as seasonal collections, holiday specials, fashion shows, fitness content, and behind-the-scenes glimpses, the channel offers diverse and engaging content for its audience.
The channel’s focus on popular events like the Victoria’s Secret Fashion Show and collaborations with notable personalities helps to generate excitement and maintain a strong presence on YouTube.
14. Chanel
Subscribers: 2.22 million
The brand shares make-up tutorials and videos showing off their new products. The channel’s collaborations with renowned artists, celebrities, and influencers add an element of exclusivity and allure
15. WWE
Subscribers: 94.9 million
WWE provides access to WWE original shows, backstage footage, and exclusive interviews with WWE Superstars. The channel’s playlists feature popular events like WrestleMania and the WWE Draft, as well as weekly televised shows like Monday Night Raw, Friday Night SmackDown, and WWE NXT.
Additionally, the channel’s timely updates and streaming options on platforms like Peacock and WWE Network ensure that fans can access the latest content conveniently.
16. Monster High
Subscribers: 2.56 million
With a variety of playlists and regular updates, the channel offers a diverse range of videos, including show clips, songs, compilations, and an animated series.
Monster High’s appeal lies in its unique high school setting, where students from different backgrounds and creatures coexist.
By promoting self-acceptance and celebrating diversity, the channel resonates with its audience, emphasizing the importance of embracing individuality and fostering genuine friendships. With its entertaining and positive content, Monster High has garnered the position as one of the top brand accounts on YouTube.
17. ViralHog
Subscribers: 12.1 million
ViralHog is one of the top brand accounts on YouTube because it offers a wide range of captivating and shareable content. With its continuously updated library of incredible videos, it attracts viewers who are seeking entertaining, cool, weird, and humorous content.
The channel’s playlists cater to various interests, including crashes, fails, animals, feel-good moments, and more. By actively scouring the world for viral videos and sharing them through a vast global network of major media partners, ViralHog ensures a constant stream of engaging content for its audience, making it a go-to resource for the best viral videos.
18. DatPiff
Subscribers: 2.31 million
“The Mixtape Authority,” DatPiff has established itself as the largest digital archive of mixtapes globally since 2005. This extensive collection appeals to a wide audience of music enthusiasts looking for unique and diverse content.
Additionally, DatPiff caters to different tastes and genres, ensuring a constant stream of fresh and engaging music for its viewers. By regularly updating playlists and featuring popular artists like Lil Wayne, Wiz Khalifa, and others, DatPiff attracts a dedicated fanbase and keeps them coming back for more.
The combination of a vast mixtape archive, high-quality curation, and consistent updates has solidified DatPiff’s reputation as a go-to channel for mixtape enthusiasts on YouTube, contributing to its overall success.
19. Purple
Subscribers: 184 K
Purple has established itself as a leading brand in the mattress industry, with its Purple Grid™ technology receiving top ratings in customer satisfaction by J.D. Power.
Purple’s channel showcases a wide range of innovative and premium comfort products, extending beyond mattresses to include pillows, seat cushions, dog beds, and more. This diverse product lineup appeals to a broader audience, offering solutions for optimal comfort in various aspects of life.
Additionally, behind-the-scenes videos, commercials, and customer testimonials contribute to a sense of authenticity and trust in the brand.
20. HeadSpace
Subscribers: 649 K
Headspace channel has established itself as one of the top brand accounts on YouTube due to its wide range of content and resources for meditation and mindfulness. With guided meditation sessions, stress relief techniques, sleep meditations, and mindfulness exercises, it caters to various needs and situations.
The channel also provides animations, meditation techniques taught by co-founder Andy Puddicombe, and podcasts. Its diverse playlists, covering topics such as stress-free holidays, productivity, grief processing, and support in challenging times, engage a broad audience.
By offering valuable content and being a comprehensive meditation guide, Headspace has become a popular and trusted resource for individuals seeking relaxation, personal growth, and mental well-being.
The success of YouTube channels owned by brands demonstrates the importance of understanding the type of content that resonates with their audience. Successful YouTube branding requires a deep understanding of what your viewers want to consume.
This is where social listening becomes crucial. By actively listening to online conversations and analyzing social media data, brands can gain valuable insights into their audience’s responses, interests, and market trends.
One powerful tool that can aid in this process is Radarr. Radarr is a comprehensive social and digital listening platform that allows brands to gather actionable insights in real time.
With Radarr’s Sentiment API, brands can integrate with a wide range of software to gauge the emotional aspects behind online conversations. This empowers brands to redefine consumer experiences by leveraging emotional insights.
Don’t miss out on the opportunity to unlock your brand’s true potential and book a demo with Radarr today!
20 Social Media Customer Service Examples From Real-life Brands and What You Can Learn
We have been talking about offering social media customer service and discussing its benefits and related practices for making it even more effective.
In this article, we have a few social media customer service examples from real-life brands, to show you how social customer service can be put into action.
If you are planning to provide exceptional social media customer service, it’s time to take notes.
Social Media Customer Service Examples from Real-Life Brands and Lessons to Takeaway
While there are plenty brands out there that offer social media customer service, here are some of our favorites:
1. Netflix
This giant of a streaming service has in many ways defined how we watch cinema and shows. It is an especially loved platform for binge-watching enthusiasts due to its ingenious recommendation algorithm. Something that’s equally exceptional is their social customer service on Twitter.
Netflix is one of the best social media customer service examples in this list especially due to its prompt responses. As we see in the example here, Netflix responds within 24 hours and while taking accountability it also provides information so that customers can resolve issues themselves.
So, in your social customer support interactions, try being accountable and quick and also assist self-servicing when it’s applicable.
2. Starbucks
Starbucks Coffee Company is a global brand, known for its welcoming, warm spaces and its affordable luxury for coffee enthusiasts. Starbucks’ online presence on Twitter is a great example of how brands can extend their welcoming nature into online customer interactions.
Starbucks empathizes with the customer and does not leave any customer hanging. One of the key takeaways from their social media interactions is monitoring mentions and always reacting. Be it a praise or a scorn, reply to your customer to convey that they are important to you.
3. Zappos
Zappos is a popular shoe and clothing retailer brand that takes customer service very seriously. And if companies can learn something from Zappos, it would be that you can never be too serious about customer service.
Zappos makes it their mission to “wow” customers with their service and to a large extent they do this exceptionally well across channels like LinkedIn, Facebook and Twitter. Another thing to learn from this brand is to always try and surprise your customers by taking the extra step.
Even when owning up to your mistakes, show them, with empathetic social media service, that you are more than just a business brand.
Spotify has surely had an impact on the world of music streaming. But equally ingenious is their approach to social media customer service, which among other entries in this list has unique bragging rights, for winning a Webby Award.
Spotify is a great example of how your product/service can be leveraged while providing support. Customers who approach them often get a handpicked song from their support team, adding to the uniqueness of each interaction. Also try to build a knowledge base like Spotify, so that you will never be in a bind facing complex support queries.
5. Nike
Nike, one of the leading ultra-giant sports brands always had the best advertising, but so are their strategies for social media customer service equally commendable. They have a dedicated Twitter account for customer support, making it easier to interact with customers; the customers know where to reach out and the brand can easily separate between their marketing account and support interaction.
Nike also stands out as a customer-centric brand primarily because of the mix of empathy and personalization. The lesson here is that for providing a great customer service experience, a good tone is also a key ingredient. Also don’t forget to surprise them every now and then.
6. Wendy’s
Wendy’s is a global fast-food restaurant chain that is much beloved by its international customers. Besides being a foodie haven, Wendy’s is also a model for good customer engagement with its Twitter account.
Wendy’s always responds and responds fast. It has a unique mix of humor in its interactions. And when there is a problem, Wendy’s starts by acknowledging it and thanking the customer for bringing it up. This is a good example of how it is better to acknowledge and take responsibility when any issues get brought into light.
7. Amazon
Amazon provides a variety of offerings like online shopping and OTT platforms, but with wider services, there needs to be a wider scope to its customer service experience. Amazon’s support account on Twitter, Amazon Help, is competent enough to meet this requirement.
Amazon shows how by the end of the day customer service is all about quick and effective issue resolution. Carry that out well, while protecting customer data, and your social media customer support is already golden. Another reason why Amazon has the best customer service on social media is the multiple language support, which makes social customer services accessible for people across the globe.
8. Skyscanner
In order to get you the best bargain, Skyscanner, a travel search engine, compares millions of flights and it is quite big. They have a very intuitive webpage and have always proved to pull out the best bargains for customers. The same intuitiveness is carried over to their Facebook customer service interactions as well.
Skyscanner gets personal and stays on top of customer issues to ensure reaching a resolution no matter what. They also have a unique voice that makes every interaction lively and fun.
BlendJet is a popular brand that makes blenders and their approach to social media customer service has a few things to teach. BlendJet uses their Facebook account to provide customer support, giving answers to each individual query.
Customer comments on social media can create an image about your brand for other users who subsequently view that comment. So, it is important that each one of them is taken care of. BlendJet makes the effort to satisfy individual customers while increasing the probability of public endorsement from each interaction rather cleverly.
10. Chewy
Chewy, a household name among pet food brands, provides another exceptional social media customer service example for us to learn from by showing the right way to leverage personalization.
Chewy’s service team is active across channels like Facebook, Instagram and Twitter, and on all these platforms they make sure that they never miss a beat. Chewy responds, in a personalized manner, to all feedback, positive or negative, and quickly too. They also provide customers with ways to reach additional resources when needed.
11. Brooklinen
Brooklinen is a bedsheet brand that is setting standards for customer support with their social customer service efforts on Twitter. Brooklinen’s service professionals are quick to react to customers and when required instantly take up the issue on the DMs.
Complaints and questions make up most of your support team’s work, but Brooklinen shows how positive mentions also require your attention to further cement your relationship with your customers. So, respond conversationally, and when complex issues pop up, know when to take it to the DMs for in-depth responses.
12. Bombas
Sock and innerwear retailer Bombas knows how to keep customers happy and how to win back those unhappy customers as well. This brand too responds to every single piece of feedback they receive on Facebook, be it good or bad.
Bombas has a way of using the positive mentions as an opportunity to alert customers about their upcoming launches or their current stock levels. This is a great reminder of a social media customer service strategy to do more than just customer servicing.
13. Glossier
Being a mega-retailer brand in the beauty world, Glossier doesn’t compromise anything when it comes to customer service. They live up to their claim of being a people-powered brand with social media customer service available across Facebook, Instagram and Twitter.
Glossier identifies how cross-platform presence and servicing are important as one can be everywhere where the customer is.
14. Urban Decay
Urban Decay, another major beauty brand, has a formula for customer service that stands primarily on thematic consistency. The support team doesn’t miss any opportunity to engage customers through platforms like Twitter.
But the highlight here is the uniqueness they bring to every interaction by sticking to a tone of voice that goes perfectly with the brand theme. This adds personality to each and every response and adds charm.
15. Shopify
Shopify’s aim is to make eCommerce accessible to all and their empathetic approach to support reflects this very well. Shopify’s Twitter support page deals with most of the support requests and when needed they direct customers towards additional resources or their Shopify Help Centre.
The takeaway here is that it is not always practical to deal with everything on the same platform so switch to other service outlets when it’s necessary.
16. Gymshark
The fitness apparel and accessories brand Gymshark founded by Ben Francis has grown into a global name since 2012. Gymshark Help, its Twitter support account strives to hold up its reputation with active and instant responses.
One thing to learn from them is how to use the space of a support account to further inform about and promote sales events without losing relevance.
17. Xbox
Gaming console brand Xbox’s dedicated Twitter account has since its launch been a colossal customer support page. Their Elite Tweet Fleet has more than two million support tweets, meaning that no one goes unanswered. Being a console brand, support queries are bound to come up all the time and Xbox has gone the extra mile to create a well-trained and well-manned team to handle their social media customer support account.
Xbox’s commitment to its social media customer service is also reflected in the way they send out follow-up messages besides the high volume of service interactions they carry out every day.
18. Taco Bell
Taco Bell, the global food chain’s Twitter support account, Taco Bell Care does everything that all the other entries in the list do. But something that you can learn from their support page is the addition of info on when they are available.
This informs customers when to contact them and when to expect service so that no customers can reach out to you at 2 AM and then complain about not getting instant replies.
19. Lululemon
Fashion brand Lululemon has quite an appealing presence on Instagram. The best part about their social media presence is the way they make an effort to reply to customer comments.
They reply first directly below the comment and then take the conversation private so that in a scenario where users have to share additional info, their privacy is protected.
20. PayPal
PayPal is an American financial technology company that has greatly changed the way online transactions are made. Their Twitter account PayPal Support has consistently shown us in various instances, how to responsibly deal with negative comments. Criticism is inevitable but PayPal deals with it like a pro.
The key, as we see from the above example, is to be humble. When faced with an angry customer, try to gain more understanding about the customer’s grievance and take accountability.
Level Up Social Media Customer Service with Radarr!
The above brands set great social media customer service examples that showcase how the conversational quality and the text-based as well as visual-oriented natures of social media channels can be put to use to provide the best customer service on social media. With what you have learned from them, you are ready to start enhancing your social customer service, and you don’t have to do it alone.
Radarr lets you monitor and improve your social media customer support across channels and track conversations so that you never miss a beat when it comes to providing the finest customer support experience.
Do you know what’s better than having a great year?
Having a great year and then telling everyone about it.
Who doesn’t love a good year-end recap. It’s no secret that the Year in Review campaign is one of the most effective ways to capture your audience’s attention and keep your brand top-of-mind throughout the year.
But you don’t have to be a big brand to do it. In fact, plenty of smaller companies have taken advantage of this powerful marketing technique to grow their business—and you can too.
Year in review campaigns can be fun, inspiring, and they can help your customers remember their past year’s interactions with your brand with fondness. But most importantly, they’re a great way to get people to engage with your brand or business.
When people see a good Year in Review campaign, it makes them want to share it with their friends and family on social media or through text messaging—and that’s exactly what you want!
So how do you make one of these campaigns? What can you learn from the best ones? Let’s look at some of the best examples out there and see what we can learn from them!
We’ll delve into what made these campaigns so successful and what you can learn from them as you plan and execute your own marketing efforts. Whether you’re a small business owner, a marketer at a large corporation, or just looking for some inspiration, this blog is for you.
The best year in review campaigns of 2024
1. Spotify’s Wrapped Campaign
Spotify’s Wrapped campaign is a good example of a Year in Review campaign done well because it is personalized to each user and provides a detailed breakdown of their listening habits over the past year. It includes information such as the user’s most-streamed songs and artists, their total listening time, and how their listening habits compare to other users.
The campaign also includes a visually appealing design and is promoted heavily on the platform and through social media, which helps to generate buzz and engagement. Additionally, the Wrapped campaign includes interactive features such as quizzes and playlists, which further encourage user engagement.
Overall, the Wrapped campaign is a well-executed and successful example of a Year in Review campaign that effectively summarizes and celebrates a user’s listening habits on the platform.
2. Fitbit’s Year in Review
Fitbit’s Year in Review campaign is another good example of a Year in Review campaign done well because it is personalized to each user and provides a detailed breakdown of their sleep, health, and activity habits over the past year. It includes information such as the user’s total sleep time, steps taken, and workouts completed, as well as how their habits compare to other users.
Fitbit’s Year in Review campaign is a hit among its users for one simple reason: it focuses on their achievements. The campaign also includes interactive features such as quizzes and challenges, further encouraging user engagement. In addition, Fitbit’s Year in Review campaign is promoted heavily on the platform and through social media, which helps to generate buzz and engagement.
3. Google’s Year in Search
Google’s Year in Search campaign is certainly a standout example of a Year in Review campaign. The company’s annual videos, which highlight the top search trends and moments of the past year, are known for their emotional and thought-provoking storytelling.
By connecting its core business (search) with the events and trends that defined the year, Google is able to create a compelling and relatable narrative that resonates with its users. The videos also tend to be visually appealing, with high-quality production values and creative use of imagery and music. Overall, Google’s Year in Search campaign is a great example of effectively reviewing the past year and creating a memorable and impactful marketing campaign.
4. Reddit’s end of year recaps
Couple of years ago, Reddit launched a personalized year-in-review campaign that provided users with a summary of their activity on the platform over the past year. This included fun statistics such as the amount of time a user spent scrolling through Reddit content, personalized “trading cards” for each user that highlighted their favorite subreddits and a “secret ability.”
The trading cards were a particularly cute and memorable aspect of the campaign and helped to make the year-in-review experience more personal and engaging for users. Overall, Reddit’s year-in-review campaign was a creative and effective way to engage users and reflect on the past year.
As part of its year in review campaign, YouTube Music has introduced a new feature called Recap for its users, which allows them to see their top artists, songs, music videos, playlists and more. In 20234-2024, YouTube Music is enhancing the Recap feature by adding a “Top Trends” stat that will show users which artists they discovered before others.
There is also a new “Identity” feature that creates a personalized “music personality” based on a user’s listening habits. The Recap feature also includes shareable cards highlighting a user’s top songs from each season, which can be personalized with personal images from Google Photos.
Look-back and Top 9 by Meta
For their year in review campaigns, Instagram and Facebook introduced automated “look-back” videos, called Playbacks, which compiled users’ content from the past year into a video format. Prior to this, Instagram had offered a popular feature called the “Top Nine” which allowed users to create collages of their nine most liked photos from the year. These collages, which were shared by a wide range of users, including celebrities like Kim Kardashian and Ariana Grande, were highly popular and contributed to the popularity of the feature.
These types of year-in-review features are well-liked by users and provide an engaging and nostalgic way to reflect on the past year.
Tips to make your Year in review campaign a success
If you’re planning a year-in-review campaign, here are a few tips to make it a success:
1. Set clear goals
When planning the year in review campaign, it’s important to be clear on your goals. Do you want to increase brand awareness? Do you want to drive more traffic to a specific landing page? Do you want to increase sales by a certain percentage?
Knowing exactly what you want to accomplish will help guide your strategy and ensure every decision is made with the end goal in mind. Whatever your goal is, make sure it’s specific and measurable so that you can work toward achieving it.
2. Highlight key achievements
A year-in-review campaign is a chance to showcase your top achievements of the past year, but it’s important to choose your highlights wisely. This could be anything from major product launches and partnerships to community engagement and social impact initiatives.
Choose a few key achievements you want to showcase and provide details and context for each one. Consider what your audience will find most interesting or valuable, and be sure to provide details and context for each highlight.
3. Use engaging visuals
A year-in-review campaign is a great opportunity to use visual media, such as photos, videos, or infographics, to tell your story. Using high-quality photos and videos can help set your campaign apart from others out there—and give it a more personalized feel.
You can also use animations or GIFs if they fit with your brand’s aesthetic and appeal to your target audience.
4. Provide value to your audience
While a year-in-review campaign is a chance for you to share your achievements, it’s also important to consider what your audience will find valuable. This could be information about new products or services, behind-the-scenes glimpses of your company, or tips and resources related to your industry.
For example, if you run an online store that sells women’s clothing, you may want to use this opportunity to highlight some of the most popular items from last year. This could be an opportunity to showcase some of the designs that were most popular with customers or even offer some insight into why these designs were so well received by consumers.
5. Incorporate social media
Year in review campaigns are often shared on social media, so be sure to include social media elements in your campaign. This could be social media posts, hashtags, or interactive elements like polls or quizzes.
6. Use social listening
Social listening is the process of monitoring and analyzing social media conversations to understand what people are saying about your brand, industry, or competitors. By using social listening as part of your year in review campaign, you can gain valuable insights that can help to make your campaign more successful.
Here are a few ways you can use social listening to enhance your year in review campaign:
Identify key themes and trends: Social listening can help you identify key themes and trends within your industry or your target audience. This information can be useful in selecting the content for your year in review campaign, as you can focus on topics that are most relevant and of interest to your audience.
Determine what resonates with your audience: Social listening can also help you to understand what types of content and messaging resonate with your audience. By analyzing social media conversations, you can get a sense of what topics are being discussed and which ones are receiving the most engagement. This information can be used to guide the content and messaging of your year in review campaign.
Engage with your audience: Social listening allows you to monitor and respond to social media conversations in real time. This can be a valuable tool for engaging with your audience during your year in review campaign. By responding to comments and questions, you can build stronger relationships with your audience and show that you value their feedback and input.
Monitor and track the success of your campaign: Social listening can also be used to track the success of your year in review campaigns. By monitoring social media conversations and engagement, you can get a sense of how your campaign is being received and what is working well. This information can be used to adjust and optimize your campaign for future years.
7. Measure campaign success
To determine the effectiveness of your year in review campaign, it’s important to set clear goals and track your progress. This could include metrics like website traffic, social media engagement, or email list sign-ups.
Wrapping up
We hope this guide has helped you get started on your own Year in review campaign or has at least given you some good ideas for how to make your next one even better!
The best Year in review campaigns are ones that have a clear goal, and have a strategy for reaching that goal. They understand the medium they’re using, and how to make it work for them. And they use their data to inform everything they do—from the content they create to where they spend their marketing dollars.
Leverage Radarr’s social listening tool to create the perfect Year in Review Campaign
Radarr is the perfect partner for brands looking to create meaningful year in review campaigns. With Radarr’s social listening tool, brands can create a campaign that reaches out to their audience and gets them talking.
Radarr’s social listening tool will help brands find the most important topics, events, and moments that happened during the past year. Brands can use this information to craft a campaign that aligns with what their audience wants to see in their year-end review.
Radarr’s year in review tool is a game-changer for brands looking to do meaningful, data-driven campaigns. It helps you identify the most important moments of your content year and then uses those moments to create customized messages that can be shared across social media channels.
Customers want speed, efficiency, and top-notch services today without any excuses. These demands stem from the role of technology and how several companies leverage tools to provide the best customer service.
If you want customer retention and a steady increase in customer satisfaction, ensuring you are on par with customer service trends is crucial. In fact, your brand’s customer service can make or break customer loyalty. In fact, 97% of consumers agree that their interactions with customer service directly affect their decision to remain loyal to a brand.
In today’s world, the digital space has become the go-to place for consumers to find, engage with, and evaluate products and services. As a result, consumer expectations have skyrocketed, putting brands in a critical position to understand and adapt to these ever-changing demands.
This article explores the latest trends shaping the modern customer service landscape. It provides insights on how brands can strategically position themselves to meet and exceed the expectations of a digitally empowered consumer base.
Customer experience trends for the new year
While these are early predictions on customer experience trends, we will continue to update this piece; so remember to bookmark the post!
1. Empowering support leaders and teams for personalized and efficient service
In the ever-evolving landscape of customer service, empowering support leaders and teams is a strategic move toward fostering a more personalized and efficient approach. It is essential to recognize the unique needs of support teams and tailor management strategies accordingly.
This approach not only boosts team morale but also directly influences the quality of customer interactions. Automation integration is a central theme that requires support teams to adapt to new technologies.
Automation streamlines processes and enables a more personalized service by allowing teams to focus on complex problem-solving and intricate customer needs. This dynamic shift is vital for staying ahead in competitive customer service. It ensures that businesses meet and exceed customer expectations by providing efficient and personalized support.
Effective leadership in a dynamic customer service landscape is crucial. Leaders must be skillful in leveraging technology, understanding data insights, and fostering a culture of continuous improvement.
By embracing this trend, businesses can create an environment supporting their teams, enhancing customer satisfaction and loyalty. Personalized team management and automation complement each other, fostering a customer-centric approach beyond routine problem resolution. This contributes to a holistic and positive customer experience, a key focus in 2024.
2. Utilizing generative AI to transform customer experience (CX)
Generative AI transforms customer experience by streamlining processes and proactively addressing customer requirements. Maintaining transparency in the application of AI is crucial to ensure customers are at ease with the technology.
By analyzing behavioral data, generative AI generates insights that help businesses understand customer preferences and pain points, enabling them to offer personalized solutions and enhance the overall customer experience.
Generative AI enables businesses to proactively shape interactions based on predictive analysis, staying one step ahead of potential issues and delivering solutions before customers articulate their needs.
This transformative trend is among the customer service strategies that shift towards creating more intuitive and anticipatory customer service, fostering long-term customer relationships and brand loyalty.
3. Harnessing social media as a dynamic and indispensable customer service channel
Social media integration will take center stage in 2024. Businesses increasingly recognize the necessity of meeting customers where they are, and that place is often social media platforms.
The evolution of omnichannel support is not merely about connectivity; it’s about creating a seamless and consistent communication channel without repetition across various touchpoints.
As a customer service channel, social media is dynamic and indispensable, offering real-time engagement opportunities.
Leveraging social listening tools has become a cornerstone of proactive customer service, allowing businesses to identify and address issues before they escalate. This trend emphasizes the need for companies to be agile and responsive on social media, turning potential challenges into opportunities for positive customer interactions and brand advocacy.
Integrating social media as a customer experience trend signifies a reactive to proactive engagement shift. Businesses are not just resolving issues brought up by customers; they are actively listening, anticipating needs, and participating in conversations.
Social listening tools enable companies to understand customer sentiments, preferences, and concerns, allowing for a more tailored and empathetic response. In 2024, social media integration is not merely an option; it’s a strategic imperative for businesses aiming to provide a holistic and responsive customer experience.
4. Innovative use of generative AI to simulate customer interactions
In 2024, using generative AI to create synthetic customers will become a groundbreaking trend in customer service. This innovative strategy involves simulating customer interactions to predict and address potential pain points in the customer journey, transforming the traditional approach to service delivery.
Companies can proactively identify and mitigate issues by generating synthetic customers, enhancing their problem-solving capabilities, and cultivating a proactive service model that aligns with the digital consumer landscape.
This approach not only enables businesses to resolve issues but also enables them to reshape the entire customer experience by utilizing predictive analytics. It is a strategic utilization of technology that helps businesses align with evolving customer expectations.
5. Integrating sustainability into CX for ethical and transparent operations
The trend of incorporating sustainability into customer experience (CX) is expected to gain momentum in 2024. With an increased awareness of the environmental impact caused by the brands they consume, modern consumers are becoming more conscious of their choices.
In response, businesses provide transparent information about their environmental practices, reflecting their commitment to ethical and sustainable operations. This trend goes beyond just customer service; it signifies a larger societal shift towards conscious consumerism. Companies that prioritize sustainable CX meet customer expectations and contribute to the corporate responsibility narrative.
6. Prioritizing data security and privacy in customer service
As we enter 2024, ensuring data security and privacy will become paramount for businesses dedicated to customer service. In an era where personal information is shared for convenience, the responsibility to protect this data is a cornerstone of ethical business practices. Customers entrust businesses with sensitive information, and maintaining that trust necessitates a security-centric approach.
This prevailing customer service trend involves implementing robust security measures to safeguard customer data and privacy, creating an environment where customers feel secure in their interactions. It goes beyond mere compliance; it’s about building trust with customers. Businesses prioritizing data security are not just meeting regulatory requirements but actively demonstrating their commitment to protecting customer interests.
7. Evolution of chatbots for faster, more accurate, and personalized responses
Chatbots have made remarkable progress in customer service, revolutionizing how we interact with technology and ushering in an era of intelligent and responsive solutions.
As we approach 2024, these automated conversational agents have moved beyond static and scripted responses. They are poised to play a major role in the crucial customer service trend of enhancing customer experience.
The evolution of chatbots is part of a broader shift towards leveraging advanced technologies to serve customers better and overcome the limitations of the past when customers were often met with generic and predefined responses that failed to address their specific needs.
In 2024, companies will use generative AI to enhance chatbots’ abilities to provide more personalized and accurate responses, leading to a smoother customer experience. Intelligent chatbots help create positive brand images by adapting to individual customer preferences and queries, enhancing customer interactions and satisfaction.
8. Crafting unparalleled customer experiences with VR and AR
In 2024, businesses will emphasize crafting unparalleled customer experiences by integrating virtual reality (VR) and augmented reality (AR).
Beyond the allure of flashy technology, these businesses recognize the potential of VR and AR to captivate customers with unique and memorable interactions. This transformative trend is grounded in the aspiration to create meaningful and engaging experiences that go beyond mere transactions.
The immersive CX trend signifies a shift towards a more human-centric approach to customer service. Through the integration of VR and AR, businesses move beyond merely resolving issues; they create moments of delight and connection. These technologies enable businesses to offer experiences that transcend the ordinary, leaving a lasting imprint on the customer’s memory.
9. Implementing sentiment-driven strategies for precise customer response
In 2024, the convergence of immersive customer experiences with sentiment-driven strategies will mark a pivotal moment in the evolution of customer service. At the core of this approach is sentiment analytics, a powerful tool enabling businesses to track and respond to customers’ emotional states with precision and empathy.
Recently, businesses have adopted sentiment-driven strategies, which indicates a shift towards a customer-centric service model. Using sentiment analytics, businesses can incorporate emotional intelligence into their interactions, leading to personalized responses that align with individual customer moods and preferences.
In essence, businesses that embrace such trends are not just providing a service; they create memorable and emotionally resounding experiences that lay the foundation for long-lasting customer loyalty.
10. Strategic integration of AI and machine learning for proactive customer service
Artificial intelligence (AI) and machine learning are essential to customer service strategies in 2024. As mentioned above, the advancement of chatbots powered by AI is an example of how it is improving the efficiency and accessibility of customer support by providing continuous assistance. Proactive customer service, enabled by social listening tools, is gaining traction.
This approach allows businesses to predict and resolve issues before they escalate, contributing to a more seamless and proactive customer experience. Integrating AI and machine learning is not about replacing human interactions but enhancing them to provide faster, accurate, and personalized solutions.
Integrating Artificial Intelligence (AI) and Machine Learning (ML) has brought a significant shift towards a more data-driven and predictive customer service model. By utilizing such technologies, businesses can analyze vast amounts of data better to understand customer behavior, preferences, and pain points.
This helps companies tailor their offerings and interactions, creating a more personalized and satisfying customer experience. In the near future, companies embracing AI and ML will use it as a strategic tool to enhance the overall customer service landscape.
11. Delivering personalized experiences at scale through data insights
Businesses will increasingly leverage the transformative power of data to deliver personalized experiences to their customers at an unprecedented scale in 2024 as a major customer service trend. This personalized approach goes beyond addressing customers by name; it involves deeply understanding their preferences, historical interactions, and unique needs.
Forward-thinking businesses recognize the importance of offering tailored interactions to each customer, creating a profound sense of individualized attention.
Businesses can use data insights to curate experiences that resonate with customers personally, resulting in meaningful engagement that fosters customer loyalty and satisfaction. The outcome of this approach is not just a transaction but a long-term relationship that benefits both the business and the customer.
12. Advancement in omnichannel support for seamless customer interactions
Are your customers feeling disconnected when interacting with your company? It turns out that 60% of them report feeling like they are communicating with separate departments rather than a cohesive entity, according to Salesforce. This can lead to frustration and a lack of trust in your brand. This is why omnichannel support is a crucial customer service strategy.
Omnichannel support as a customer service trend will significantly advance, offering customers consistent communication across various touchpoints. The aim is to eliminate disjointed interactions, providing customers with a seamless and integrated experience regardless of their preferred channels. Businesses can adopt a customer-centric and holistic approach by prioritizing personalization at scale and seamless omnichannel support.
With the integration of data-driven personalization, they can obtain a 360-degree view of each customer, anticipate their needs, and foster deeper connections, ultimately driving satisfaction and loyalty.
13. Optimizing customer service for mobile screens and introducing face-to-face video support
Optimizing for mobile screens will become even more crucial as more customers engage with businesses through their mobile devices. To meet this shift in customer behavior, businesses focus on providing a seamless and user-friendly mobile experience.
They also incorporate face-to-face video support to add a personal touch to customer interactions, particularly in remote settings. This approach enhances the human connection in customer service, resulting in a more engaging and satisfying experience.
Moreover, mobile-first customer service reflects the changing preferences of consumers. As mobile devices increasingly become the primary means of communication, businesses that optimize their services for mobile screens are meeting their customers’ needs.
The emphasis on face-to-face video support goes beyond traditional customer service, adding a human touch to digital interactions. By prioritizing mobile-first customer service and face-to-face video support, businesses in 2024 are not only adapting to technological shifts but also creating more accessible, personalized, and human-centric experiences for their customers.
14. Shifting towards a revenue-centric approach for increased profitability
Customer service trends are expected to undergo a significant shift. Businesses are embracing a revenue-centric approach that departs from the traditional view of customer service as a cost center. Instead, it is now considered a valuable revenue generator.
Artificial Intelligence (AI) plays a crucial role in customer service, especially in AI-driven cross-selling, providing businesses with interconnected insights into sales, service, and commerce.
Goals are now aligned to leverage AI-powered insights for increased revenue, creating a cohesive and customer-focused approach that enhances the value of each customer interaction. This transformative strategy actively contributes to the bottom line, creating a sustainable business growth trajectory.
15. Recognizing the importance of field service advancements for enhanced customer satisfaction
Businesses increasingly recognize the importance of field service advancements in enhancing customer satisfaction. These advancements go beyond traditional service models, enabling timely resolution of customer issues. Businesses create a more efficient and responsive customer service ecosystem by leveraging technological innovations and streamlined processes.
Integrating field service advancements creates an efficient and responsive customer service ecosystem and signifies a strategic alignment of service strategies with business growth.
Efficient field service plays a pivotal role in customer satisfaction and loyalty, and businesses that embrace these advancements in 2024 will provide support and foster a customer-centric ethos that drives sustainable growth and strengthens their position in the market.
Stay on par with the customer service trends with the right tools.
As a customer, you know that social media is a powerful tool that has revolutionized the way businesses interact with their customers.
Radarr’s social listening tools help you stay on top of your brand’s online reputation by monitoring social media channels, news outlets, and review sites. This enables you to quickly identify any negative comments or reviews and take swift action to address them before they have a chance to spiral out of control.
With Radarr, you can also track the sentiment of your brand, products, and services in real-time, allowing you to make data-driven decisions to improve your customer experience.
Additionally, Radarr’s advanced analytics and reporting capabilities help you measure the impact of your marketing campaigns, identify trends, and gain valuable insights into customer behavior. So why wait?
Learn how Taco Bell, an American-based chain of fast food restaurants, has been using social listening to fuel their marketing.When it comes to social media marketing, Taco Bell gets every part of its strategy right. So what makes it so successful? Let’s find out.
Taco Bell, a subsidiary of Yum! Brands, Inc., is a Mexican-inspired American fast-food chain known for its tacos, burritos, quesadillas, nachos, etc. It serves more than 2 billion people at around 7,000 restaurants.
Taco Bell is killing it in social media marketing, leaving behind fast-food giants like McDonald’s and Burger King. It’s not even about the number of followers it has but about the engagement level and the way it keeps up with its audience in a proactive way.
So, what underlines their strategy?
The answer: social listening.
There are multiple ways Taco Bell is leveraging social listening to track its audience’s sentiments and put out marketing strategies based on that data.
In this post, we’ll look at how Taco Bell uses social listening to its advantage and what you can learn from the same.
Different ways in which Taco Bell uses social listening
1. Actively engaging with their audience
Simply having thousands of followers on social media is not enough. Further, a lack of personality and tons of promotional posts will not inspire your audience to hit the follow button.
The key to building a loyal following is to use social media not just to look popular or post valuable content but also to build meaningful connections with your followers. After all, it’s not only the content that decides who and how many of your followers will see your post — the more you will engage with your followers, the more they will be interested in your content and share it with others.
Taco Bell has a knack for actively engaging with its followers — no matter what the channel. Sure, it’s time-consuming, but it has proven to help Taco Bell achieve social media bliss. In a nutshell, solid content combined with real-time engagement has equated to social media success for this fast-food brand.
For example, check out this Twitter exchange between Taco Bell and its followers:
2. Identifying their target markets
Understanding your audience is the core element of every brand’s growth. It helps you figure out the content and message people care about. In other words, the better you understand your target audience, the more you’ll be able to focus your content and reach the people most likely to convert into customers.
Taco Bell understands this and does everything to appeal to its audience. It has spent considerable time studying their habits and lifestyles and is aware that its target market is those between 18 to 34 years old who love tacos when it’s late at night. It also knows that this audience prefers drive-thru instead of going physically to a restaurant. That’s the reason why Taco Bell partnered with delivery apps long before other fast-food chains.
Besides, Taco Bell has been keeping a close watch on where its audience comes from in terms of location. In fact, it has created separate pages on social media targeting different countries that help develop well-segmented marketing strategies.
3. Launch of merchandise
People love to buy items containing a brand logo on them — known as branded merchandise. Hence, various brands have started launching their merchandise with the motive to promote their business. These products can be anything — drinkware, T-shirts, hoodies, men’s and women’s apparel, accessories, etc. You can either give them away as gifts or discounts at an event or sell them online or in stores just like Taco Bell does.
Taco Bell saw that their target audience and customers are actively using their taglines, such as “live mas,” and used this opportunity to launch their merchandise in collaboration with Forever 21. The collection includes everything from graphic T’s, themed tops, and bodysuits to cropped hoodies, anorak jackets, and pullovers.
Let’s face it; nothing conveys authenticity than user-generated content. Sure, you can create tons of promotional videos with a company representative telling about the benefits of the company or product. But, people are more likely to trust other customers than they trust brands. In fact, it is an excellent way to receive more views, build trust, and expand your outreach.
Taco Bell does a fantastic job celebrating its customers with humorous and eye-catching user-generated content. They actively keep an eye on the people who buy from them and feature them in their “Hall of Fame.” In other words, they give them shoutouts so that more followers can see it and engage with it. UGC also acts as social proof because you see the real people who recommend your product, making their opinion more trustworthy.
It’s no secret that customers are more inclined towards social and environmental issues than ever before. In fact, 86% of the consumers are likely to purchase from purpose-driven brands, and better, if they have the same beliefs and values as them.
This makes cause marketing one of the most efficient ways to promote your brand. People love to engage and buy from businesses that support a cause they care about or know what they want to contribute towards.
Taco Bell gets cause marketing — and they get it right. They keep a watch on their customers’ conversations and have started the Taco Bell Foundation that distributes grants and scholarships across the US each year. Till now, it has awarded $114 million in grants and scholarships focused on education and career readiness and reached more than 4.7 million young people across the country.
6. Creating audience-driven content
Constantly focusing on your company’s accomplishments not only makes you seem vain, but it may actually take the interest of your audience away from your brand. This is where audience-driven content comes into the picture.
Your audience should be the core of everything you do on your social media. Their interests and behavior are what should drive your marketing decisions. Hence, creating audience-driven content is crucial as it is a type of content that’s laser-focused on the contributions or stories of a brand’s audience. It is a great way to show interest in their achievements and create a lasting impression with them.
Taco Bell has used this tactic to share the success stories of the scholars under the Taco Bell Foundation. These stories demonstrate the scholar’s journey — their accomplishments, educational background, employment history, and more.
7. They are active on communities
If you want to strengthen your brand and engage with your customers, you need to build a brand community. These communities consist of your most loyal customers who are emotionally invested in your brand. Plus, these allow your audience to connect with like-minded people.
However, a brand community isn’t something you build from scratch. Instead, it already exists on social media, and it’s your responsibility to find this community, connect with people directly, and encourage individuals within the community to interact with each other.
Taco Bell has the most active community on Reddit — r/tacobell — with various subreddits, such as r/fastfood, r/LivingMas, and more. In this community, it actively engages with its audiences, watches their conversations, and designs marketing strategies accordingly.
8. Localisation of offers based on demographics
Localized content is an excellent opportunity for a global brand to attract a local audience and create a place where they want to spend their time, interact with other people, and make purchases.
Creating localized content goes beyond translating the words in the audience’s native language. Instead, it means addressing a customer’s cultural, linguistic, and other contextual components to adapt the content to a local market. When people see that you understand their cultural values and use local industry jargon, they connect with your brand on a deeper level and improve the chances of buying your products.
Taco Bell understands what it takes to attract an audience of different demographics. That’s why it has created multiple social media accounts targeted towards its customers in different countries. Also, it designs its social media content in such a way that resonates with the particular target market. For example, discounts and offers provided by Taco Bell in Sri Lanka and Canada are different based on audience segments, events, currency value, and so on.
Taco Bell is the epitome of attracting and retaining an audience using social listening. It allows you to build a solid understanding of what your current and future customers think and say about your brand on social media. It is an incredible market research opportunity in real-time — as long as you know how to do it right.
Hence, if you’re not leveraging social listening in your business, you’re missing some of the most valuable information available to help build your brand.
Are you looking to have a social listening strategy in place? Try Radarr.
It makes it a breeze to monitor customers’ conversations on different social channels, so you can focus on creating strategies based on the insights available.
Here is the complete guide to Instagram social listening.
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