If you want to make the most of social media, monitoring what your audience says about your products, competitors, industry, and the overall market is critical. You gain valuable insights you can use to understand your customers better and refine your marketing strategy.
Unfortunately, manually monitoring every single channel can be a drag. This is where social media monitoring tools save the day!
Social media monitoring tools collect and offer competitive insights for businesses looking to excel. But, if you’re not using the right one, you’re missing out on prospects to drive more leads, boost revenue, and enhance your brand profile.
Here are the best social media monitoring tools on the market that could take your brand’s marketing to the next level.
Best social media monitoring tools (2023)
While there are many tools out there addressing the social media monitoring needs of a brand, here are the ones that are chosen by global businesses:
1. Radarr
Radarr is a social and digital data analytics and consumer engagement platform specializing in social media monitoring using AI and machine learning technologies. It helps brands manage their reputation, monitor online conversations, and supervise real-time customer views. The AI-powered tool allows users to understand audience interests and responses and identify new trends.
Radarr’s crisis management dashboard enables the evaluation of customer sentiments and detects negative keywords.
Customer service teams can listen to and respond to problems in real-time. Marketers can excerpt data points from content and detect entities from various scripts written in multiple languages using the sentiment API.
Radarr’s features include campaign tracking, crisis monitoring, data visualization, forecasting, and benchmarking. It lets brands build a content strategy and assess the performance of social media campaigns. You can also track business health metrics and monitor KPIs through the dashboard. As a brand, you can also view the same analytics in charts with the chart cloning feature.
Radarr also comes with advanced features like image analytics. This function enables extending monitoring to conversations happening through visuals instead of text alone.
Features:
- Monitor keywords and topics in real-time
- Advanced sentiment analysis capabilities
- Driven by cutting-edge NLP technology
- Facebook, Twitter, Instagram, LinkedIn, TikTok and other popular platforms
- Brings all online conversations from different digital platforms onto one dashboard
- Measure brand health, share of voice, ongoing and upcoming trends, competitor benchmarking, audience insights, industry gaps and opportunities
- Audience and consumer analysis
- Campaign analysis
- Benchmark competitors
- Identify and predict trends
- Discover influencers
- Track brand health and performance
2. Hootsuite
Hootsuite is best known for scheduling and streams, a centralized feed of all your brand’s mentions, tags, and comments across different social media channels. This makes it easy to filter, like, or reply to conversations and allocate items to people best suited to respond. With the help of its personal AI analyst, Iris, monitoring customer insights and brand mentions is just a few clicks away.
Features:
- Monitors and manages mentions, comments, and messages across various social networks from a single interface
- Creates and tracks the performance of advertising campaigns alongside your organic content
- Gather articles from various RSS feeds in one place, making it convenient to post on your personal or business’s social networks
- Tracks vital topics, trends, and social mentions according to keywords, locations, hashtags, and users
3. Brand24
Brand24 is one of the well-known monitoring tools with features that include sentiment analysis and instant notifications for all your social mentions. One prominent feature is its mention feed that detects spikes in activity. It can also detect trending hashtags related to your brand, and the summary feed makes it easier to monitor your brand’s PR efforts from week to week.
Features:
- Tracks mention of your brand, products, or keywords across various social media platforms, news websites, blogs, and forums in real-time.
- Analyzes customer sentiment and helps you assess your brand’s reputation and sentiment trends.
- Tracks and compares your brand’s online presence with your competitors.
- Access to detailed analytics and customizable reports
4. BrandWatch
Brandwatch’s customizable query builder can set it to track specific or extensive topics. It can monitor everything from your platforms to particular phrases, hashtags, and keywords you want to look at. It can build custom dashboards, views, and analytical components like customer sentiment, emotions, and demographics.
Features:
- Real-time tracking and comprehensive coverage of online conversations
- Powerful analytics and reporting tools that allow users to dive deep into data
- Analyzes customer sentiments, tracks trends, and identifies key influencers
- Monitors and benchmarks your brand against competitors
5. Sprout Social
Sprout Social is a social media management platform that provides robust social monitoring, analytics, and customer support solutions. Its advanced social media analytics and monitoring can help streamline your marketing strategies with an all-in-one smart inbox.
Features:
- Allows users to schedule and post content across various social media platforms.
- Measures key metrics such as engagement, follower growth, and post reach.
- Enable users to monitor brand mentions, hashtags, and relevant keywords across social media channels.
6. BuzzSumo
BuzzSumo allows you to generate alerts for your brand mentions, products, and other related topics and keywords that influence your business. It allows you to search for up to 12 months of data, helping you understand what content has helped your brand the most.
Features:
- Allows users to discover popular and trending content related to specific topics, keywords, or competitors
- Filters results by content type, date, and social media engagement metrics
- Enables users to identify and connect with influential individuals and content creators in their industry
- Sets alerts to receive notifications when specific keywords or topics are mentioned online
7. Mention
Mention’s monitoring tools can help boost brand awareness, improve reputation, and build valued relationships. The tool integrates with Twitter, Facebook, and Instagram, allowing brands to interact and respond straight from the dashboard. It helps you find influencers, collaborate with your social team, and access analytics and reports.
Features:
- Sets up alerts to receive notifications whenever their brand is mentioned in real-time
- Tracks your competitors’ online activity, including mentions, engagement metrics, and social media performance
- Engages with the audience directly through the Mention dashboard, responding to comments, messages, and mentions in one centralized location
8. Keyhole
Keyhole’s monitoring abilities can help you easily monitor whenever your brand’s name, products, or competitors are mentioned across social platforms and websites. The automated keyword and hashtag searches discover influencers posting about topics related to brands.
Features:
- Provides insights into trending conversations and topics within their industry
- Helps users track metrics such as engagement, reach, impressions, and sentiment analysis
- Provides insights into competitor campaigns, allowing businesses to benchmark their performance against industry peers
- Uses hashtag analytics to focus on influential accounts, posts, and discussions about any topic
9. Awario
Awario is a powerful social monitoring tool that focuses on building brand awareness. The platform helps businesses stay informed about mentions of their brand, products, or services across various online platforms.
Features:
- Real-time monitoring of social media platforms, blogs, news websites, forums, and other online sources
- Sentiment analysis to categorize mentions and gauge the overall sentiment around the brand
- Tracks customer satisfaction and sentiment trends over time
- Identifies top influencers by social network, compares various alerts, and analyzes progress using robust analytics
10. Meltwater
Meltwater is a comprehensive media intelligence platform that offers a variety of solutions to help brands monitor, analyze, and leverage their online presence. It empowers businesses with competitive intelligence, enabling them to benchmark their performance against competitors and identify growth opportunities.
Features:
- Has multiple dashboards, including the ones that monitor, benchmark, and analyze your online activity
- Filters out impertinent mentions and assigns sentiment to the mentions that matter
- Carries out sentiment analysis on the results, determining whether each mention is positive, negative, or neutral
11. Agorapulse
Agorapulse is a social media management platform that allows businesses to have a unified inbox, publish on social media channels, use social monitoring, and evaluate insightful analytics. It offers content scheduling, publishing, and monitoring tools across various social media platforms.
Features:
- Helps you take action by allowing you to click on a monitoring item and like, retweet, reply, or reply in DMs
- Allows you to label, bookmark, and assign any monitoring item to a teammate or client
- User-friendly content calendar that helps businesses plan and organize their social media content
12. Talkwalker
Talkwalker is an online brand monitoring tool that offers real-time monitoring of social media channels, news outlets, blogs, and other online sources, allowing users to track and analyze brand mentions and trends.
Features:
- AI-powered image recognition for visual analysis
- Multilingual sentiment analysis for global insights
- Real-time alerts and crisis detection
- Benchmarking and competitive benchmarking for industry comparisons
13. BrandMentions
Brandmentions is a powerful online brand monitoring tool that offers a complete set of features to help brands track and analyze their online presence. With its real-time monitoring abilities, Brandmentions scans the web, social media platforms, blogs, news outlets, and forums to identify brand mentions or keywords, enabling you to stay on top of your online reputation.
Features:
- Real-time brand monitoring and mentions tracking
- Sentiment analysis to gauge customer sentiment
- Competitive analysis for benchmarking against competitors
- Customizable alerts and reports for actionable insights.
14. Mentionlytics
Mentionlytics is an AI-powered social monitoring tool that offers real-time monitoring and analysis of online interactions. You can measure your brand’s online visibility and compare it with competitors to realize your market share.
Features:
- Real-time social media monitoring
- Sentiment analysis for brand mentions
- Competitive intelligence and benchmarking
- Customizable reporting and analytics
15. YouScan
YouScan is an image-first social monitoring tool. It captures written brand mentions and turns visual data like logos, backgrounds, and people in posts on social media, news, blogs, and forums into visual insights. This tool is apt to find more user-generated content, measure sponsorship ROI, and connect with valuable brand ambassadors.
Features:
- Sentiment analysis
- Image and video recognition for visual content monitoring
- Trend analysis
- Influencer identification to connect with key voices in social media
16. RivalIQ
RivalIQ is a comprehensive social media analytics platform focusing on competitive analysis to help brands monitor their competitors. RivalIQ can also identify when a competitor has changed their social media bio or when they boost an organic post as an ad.
Features:
- In-depth competitive analysis
- Comprehensive social media reporting tools, including data on engagement, content performance, and audience growth
- Content recommendations and insights to improve social media strategies
- Customizable dashboards to track key metrics and visualize data
17. Buffer
Buffer is a well-known social media management platform that simplifies scheduling, publishing, and analyzing content across various social media channels. Buffer lets you find the most important conversations and join conversations right away.
Features:
- Detailed post-performance analytics
- Tracking of engagement metrics, reach, and follower growth
- Actionable insights for refining social media strategies
- Streamlined social media management
18. Locobuzz
Locobuzz is a social media monitoring and customer experience management platform designed to help businesses monitor, analyze, and engage with their users and improve brand presence.
Features:
- Analytics can be filtered by languages, locations, demography, and influencers
- Advanced AI-driven chatbots
- Automation capabilities for streamlined customer interactions
- You can track customer sentiment over time
Choosing the Best Social Media Monitoring Tool
Building brand awareness is the north star for businesses today, so it is crucial to monitor social media to gauge your audience’s sentiments toward your brand.
However, you need the right social media monitoring tool to help you extract data and gain helpful insights. The efficiency of these tools depends on your specific needs, the social media platforms you want to monitor, and your budget.
Step up your social media monitoring with Radarr, trusted by leading brands across various social media platforms and multiple languages.
