Learn from GoPro social media strategy for better marketing.
Social media has become an essential tool for businesses looking to reach and engage with their customers. From promoting products and services to building brand awareness and loyalty, social media platforms offer a wealth of opportunities for businesses of all sizes.
One company that has effectively harnessed the power of social media is GoPro, a leading manufacturer of action cameras and accessories.
According to data from Social Blade, GoPro’s Instagram account has grown from around 1 million followers in 2013 to over 16 million followers as of 2021. From using stunning visuals to engaging with their audience, GoPro’s social media strategy offers several valuable insights for businesses looking to build a strong presence on these platforms.
In this blog post, we will take a closer look at the various aspects of GoPro marketing strategy and highlight five key things that other businesses can learn from them. Whether you’re just starting out on social media or looking to take your existing strategy to the next level, GoPro’s approach is worth examining.
So, let’s dive in and see what we can learn from GoPro’s social media marketing strategy.
Tips from GoPro social media strategy for marketing
We did a deep dive into all their social media accounts to find similarities, patterns and details that make their strategy stand out. Here’s what we found out about GoPro social media marketing strategy:
1. Use stunning visuals to capture attention
GoPro is known for using high-quality, visually appealing content to grab the attention of their audience on social media. Whether it’s a beautiful landscape shot taken with a GoPro camera or a thrilling action video captured in the midst of a sporting event, GoPro knows how to use eye-catching imagery to draw in their audience.
One way that GoPro uses visually appealing content is by showcasing the capabilities of its products through stunning photographs and videos. For example, GoPro frequently shares photographs of athletes and adventurers using their cameras to capture breathtaking moments, such as this shot of a surfer riding a massive wave:
In addition to using visually appealing content to showcase their products, GoPro also does a great job of using high-quality visuals to promote their brand and tell their story. For example, the company frequently shares stunning shots of natural landscapes, like this photograph of a sunrise over a mountain range:
By using eye-catching imagery like this, GoPro is able to build a strong brand identity and connect with their audience on an emotional level.
How businesses can leverage visual storytelling
If you want to use stunning visuals to stand out on social media, there are a few key things to keep in mind:
- Use high-quality, visually appealing content: Whether it’s photographs or videos, it’s important to use the highest quality content. This means using a good camera, paying attention to lighting and composition, and editing your content to look as polished as possible.
- Showcase your products or services in action: If you have a product or service that is visually appealing, be sure to show it in action. This can be a great way to grab your audience’s attention and demonstrate the value of what you have to offer.
- Use storytelling to connect with your audience: In addition to showcasing your products or services, try using visuals to tell a story about your brand. This can be a great way to build a connection with your audience and differentiate your business from the competition.
Overall, stunning visuals are a key part of any successful social media strategy. By using high-quality, visually appealing content and telling a compelling story through your visuals, you can stand out on social media and drive engagement for your business.
2. Foster a sense of community
Another key element of the GoPro social media marketing strategy is their focus on building a sense of community among their followers. Whether it’s through user-generated content campaigns or engaging with followers in the comments section of their posts, GoPro does a great job of fostering a sense of community on their social media channels.
One way that GoPro fosters a sense of community is by encouraging their followers to share their own content using branded hashtags.
For example, the company often runs campaigns where they ask their followers to share photographs or videos taken with a GoPro camera using a specific hashtag. This not only helps to build a sense of community among GoPro users, but it also generates a wealth of user-generated content that the company can share on their own social media channels.
In addition to user-generated content campaigns, GoPro also engages with their followers in the comments section of their posts and responds to comments and messages. This helps to build a sense of community by showing their followers that the company values their input and is willing to listen to their feedback.
How businesses can build a strong online community
Businesses can foster a strong community via social media by:
- Encouraging engagement: Encourage followers to share their own content, ask for feedback, and create polls and quizzes to spark conversation.
- Being transparent and authentic: Share behind-the-scenes content and company updates to give followers a sense of authenticity and transparency.
- Building relationships: Respond to comments and messages, and reach out to followers to build relationships with them.
- Creating a sense of belonging: Host virtual events, such as webinars, or create exclusive groups or communities for followers to join.
- Providing value: Share helpful tips, resources, and advice to provide value to the community.
- Recognizing and rewarding members: Recognize and reward community members who are particularly active or who contribute valuable content.
- Consistently posting and engaging: Consistently post and engage with your followers to keep them engaged and coming back to your page.
Overall, GoPro’s focus on building a sense of community on social media is a key part of their success. By encouraging user-generated content and engaging with their followers, GoPro has been able to foster a strong sense of community and drive engagement for their brand.
3. Engage with your audience
GoPro is known for their strong social media presence and their commitment to engaging with their followers. Whether it’s responding to comments and messages or sharing user-generated content, GoPro does a great job of building relationships with their audience on social media.
One way that GoPro engages with their followers is by responding to comments and messages on their social media channels. By actively participating in the comments section of their posts and responding to private messages, GoPro is able to build stronger relationships with their followers and show that they value their input.
To further engage its audience, GoPro also runs regular social media campaigns and challenges. For example, the brand has run photo and video contests encouraging users to share their best GoPro content using specific hashtags. This not only generates a lot of user-generated content for GoPro to share, but it also fosters a sense of community among its followers.
In addition to responding to comments and messages, GoPro also does a great job of sharing user-generated content on their social media channels. By featuring photographs and videos taken by their followers and using branded hashtags, GoPro is able to showcase the diverse and creative ways that their products are being used. This not only helps to build a sense of community among GoPro users, but it also generates a wealth of content that the company can share on their own social media channels.
How businesses can effectively engage with their audiences
Engaging with your audience on social media is an important part of any successful social media strategy. By building relationships with your followers, you can create a sense of community and drive long-term success for your brand. Some of the benefits of engaging with your audience on social media include:
- Building stronger relationships: By responding to comments and messages and sharing user-generated content, you can build stronger relationships with your followers and create a sense of community around your brand.
- Increasing engagement: Engaging with your audience can help to increase engagement with your content and drive success for your business on social media.
- Improving customer service: By responding to comments and messages, you can provide timely customer service and address any issues or concerns your followers may have.
4. Utilize influencer marketing
Influencer marketing has become an increasingly popular strategy for businesses looking to reach new audiences on social media. GoPro is one company that has effectively used influencer marketing to promote their products and build their brand on social media.
One way that GoPro uses influencer marketing is by partnering with popular content creators to showcase their products. For example, the company frequently works with influencers in the action sports and adventure sectors to create sponsored content featuring GoPro products. These influencers often have large and engaged followings, which allows GoPro to reach a new audience and showcase their products in a natural and authentic way.
The brand partners with popular content creators and athletes to promote its products and create sponsored content. This helps to reach new audiences and gives GoPro’s products credibility and authenticity.
In addition to working with influencers to create sponsored content, GoPro also uses influencer marketing to run product giveaways and contests. This helps to generate buzz around their products and encourages followers to engage with their content.
There are a number of benefits to using influencer marketing as part of your social media strategy. One of the main benefits is the ability to reach new audiences. By partnering with influencers who have large and engaged followings, businesses can expose their products to a new group of potential customers.
How businesses can leverage Influencer marketing
Influencer marketing can also be an effective way to build credibility and trust with your audience, as followers are more likely to trust recommendations from individuals they follow and admire.
To effectively use influencer marketing in your social media strategy, it’s important to choose influencers who are a good fit for your brand and have an audience that aligns with your target market. It’s also important to be transparent about sponsored content and ensure that it is clearly disclosed to followers. By following these best practices, businesses can effectively use influencer marketing to reach new audiences and drive engagement on social media.
5. Take advantage of branded hashtags
Hashtags are a powerful tool for businesses looking to increase the reach of their social media posts and connect with like-minded users. GoPro is one company that effectively uses hashtags as part of their social media strategy.
One way that GoPro uses hashtags is by including relevant, branded hashtags in their posts. For example, the company frequently uses hashtags like #GoPro and #GoProAdventure to promote their brand and connect with users who are interested in action sports and adventure. By using these hashtags, GoPro is able to increase the reach of their posts and connect with users who are interested in similar topics.
In addition to using branded hashtags, GoPro also uses relevant, non-branded hashtags in their posts. For example, the company might include hashtags like #surfing or #skateboarding in a post featuring content related to these activities. This helps to increase the reach of their posts and connect with users who are interested in specific topics.
How businesses can use hashtags effectively
If you want to use hashtags effectively in your social media strategy, here are a few tips to keep in mind:
- Research popular and relevant hashtags: Use tools like Hashtagify or RiteTag to find popular and relevant hashtags for your brand.
- Use a mix of branded and non-branded hashtags: In addition to using branded hashtags, be sure to include relevant non-branded hashtags in your posts to increase the reach of your content.
- Keep it relevant: Only use hashtags that are relevant to your content and brand. Using irrelevant hashtags can actually hurt your reach and engagement.
By using hashtags effectively, businesses can increase the reach of their social media posts and connect with like-minded users. By following these tips and incorporating hashtags into their strategy, businesses can effectively use this tool to drive engagement and success on social media.
6. Social media channels leveraged by GoPro
In addition to its core social media channels which are Instagram, Facebook, Twitter and Youtube, GoPro also has a presence on platforms like TikTok, where it creates short, attention-grabbing videos that showcase the creativity and versatility of its cameras.
GoPro’s TikTok marketing stands out from the crowd due to its high-quality, breathtaking visual content. Their videos are always engaging and captivating, making them a leader in the industry. They also use user-generated content (UGC) and hashtags to reach their target audience. This includes over 11 billion branded hashtag views on #GoPro alone.
What can we learn from GoPro’s social media strategy?
First and foremost, it’s important to have a clear focus and to know your audience. GoPro knows that its audience is interested in action sports and adventure, and it caters its content accordingly. It’s also essential to use visually appealing content and to be active on multiple social media platforms. Finally, influencer marketing can be a powerful tool to reach new audiences and boost credibility.
Overall, GoPro’s social media strategy is a great example of how a brand can effectively use social media to engage its audience and promote its products. By following these principles, you too can create a successful social media strategy for your own brand.
Conclusion
The GoPro social media strategy for marketing serves as a great model for businesses looking to build a strong presence on social media. By using high-quality, visually appealing content, fostering a sense of community, and using influencer marketing and relevant hashtags, GoPro has been able to build a strong following and drive success for their brand on social media.
Brands can learn from GoPro’s approach and implement similar strategies to gain success in their social media marketing efforts. However, it’s important to note that building a strong social media presence takes time and effort. If you’re just starting out, it’s essential to have a tool to help you streamline the process.
Radarr is a powerful social media listening tool that can assist you in tracking and analyzing social media conversations and trends, gaining insights into your audience, identifying influencers and brand ambassadors, monitoring your competitors, and creating content that resonates with your audience. By using Radarr, you can take control of your social media marketing and pave the way for success.
