From the day we started building Radarr, our goal was to help both brand and marketing teams make the most of what the digital landscape has to offer – data that gives insights and actionables on their target audience. This meant we went through days, months and years of experimenting with things ourselves too!
And now we’re ready to share it.
Last month, we interviewed Daffi Ranandi, who shared his insights on how he uses Radarr for Trend Analysis as an Insight Manager. This month, we have Debasish Sharma from the team whose role is to work on both Insights as well as Customer Success.
Using Radarr for customer campaign success using a data driven approach to marketing
While we had some questions ready for Debasish, feel free to take note of those you may have as you read through. Feel free to send them over to us and we’ll make sure you get the answers that help you unlock the potential of social media!
What does your day to day as an Insights and Customer Success Manager look like?
I have a hybrid role at Radarr, which includes working with both the Insights and Customer Success teams. My goal is to help our clients with research reports and give them more direction on how to use our platform to accomplish their campaign objectives more effectively.
So a typical day to day usually includes talking to our clients to understand their current business objectives – what campaigns they are working on, upcoming brand and promotion launches, etc.
Then, I dive deep into social media analytics using Radarr to suggest ways in which they can improve their marketing strategy. In many cases, I look at the data myself and generate insights that can be used as clear actionables for their campaigns.
How frequently do you use Radarr and what do you use it for the most?
I use Radarr very actively – every day, for several hours, for different clients that we’re working with. Each of our clients come from different industries and have very different objectives while analyzing social media data. Our platform makes it easier for me to manage making sense of this data for every client – at scale.
Using Radarr’s social media analytics, I turn the unstructured nature of social media data to generate actionable insights to the clients based on their campaign objectives. The data analysis varies from trying to find gaps in a packaged food segment, which in turn provides pointers to a client’s R&D department; to a content benchmark study that provides direction to content strategy for another client.
What is the one feature of Radarr you absolutely love as an Insight and Customer Success Manager?
It is difficult to pinpoint one feature that I love, but if I need to pick one – it will be the dashboarding feature of Radarr. The dashboard templates cover all the case scenarios, but the best part of this feature is the level of customization available to the user creating these dashboards.
The kind of charts and visualizations available to the user allows one to slice and dice the data any way they want and help them look at data from all possible angles.
For example, Thematic analysis is a very typical analysis conducted for any social media listening report. Most of the time, a word cloud does give us a high-level overview of the top themes of conversations around any brand, but Radarr’s product attribute chart goes one step forward and contextualizes the conversations around a product and buckets them into product attributes.
This feature, in my opinion, saves a lot of time for any analyst looking for in-depth analysis while also being mindful of time. The best part about this is that it is not just based on Keywords, but it is based on our algorithm, which ensures better accuracy
What’s the one thing you use Radarr for and not many know of?
Besides what I do at Radarr, I also moonlight as a gamer.
And that means I use Radarr to check the early reviews of any newly released games, which helps me decide if I want to purchase that game or not. If you ask me, that itself is a gamechanger – you know what’s worth spending on and where most users are going to be paying attention!
If you’re someone who wants to help their clients succeed at making the most of social media and creating campaigns that reach their audience, leading to positive outcomes, it’s time to get Radarr on your side.
And if you’d like to know more about how Debasish is using Radarr for Insight Analysis, Research and more, feel free to drop him an email on debasish.sarma@radarr.com.
