8 conversion focused engagement strategies that you could apply to your business in 2024
Engagement is the buzzword in the business world. No matter the channel—website, in-store, social media platforms, or others—brands are trying hard to keep customers engaged.
But mere engagement isn’t enough.
Turning engaged customers into conversions is essential.
And here are conversion focused engagement strategies to help you turn engaged visitors into customers.
8 strategies to drive conversions from customer engagement
The idea behind generating engagement is converting engaged visitors into customers. And it’s not an easy task. There are hundreds of strategies you can use to drive conversions. Here, we have shared eight such strategies with actionable points.
1. Choose communication channels that customers prefer
Your customers might belong to different generations and age groups. And hence, different customers have varied preferences when it comes to communication channels. Some prefer live chat, others SMS or email, and some others, social media messengers.
Hence, it is essential to study customers’ preference for the type of communication channels. For instance, some customers might be more comfortable with email, others with WhatsApp chat.
Moreover, customers may prefer live chat when they want quick customer support but email when they want to raise a dispute. And so, it’s critical that you understand your customers’ preference.
Here’s what you can do to convert engaged visitors into customers by paying attention to your communication channels:
- Analyze past data to understand customers’ preference for the types of communication channels
- Understand which channels customers use and for what purpose because different channels have specific capabilities and plus points
- Consider the various touch points across the customer journey
- Communicate with customers on the channel of their preference—give them an option to choose their preferred channel
- Use the right technology and tools to integrate all communication channels for a unified and consistent experience
2. Respond to customers proactively
82% of customers expect brands to respond to them within 10 minutes. And fast responders win up to 50% of sales. These statistics highlight the need for brands to respond proactively to customers.
Proactive response or support to customers involves anticipating customers needs and being ready with solutions to respond proactively and in a timely manner.
For instance, when a customer asks a question on your social media channel, ensure you respond to them as soon as possible. Not just that, but also give a useful response. Remember, everyone’s watching you on social media.
Proactive customer support can win you customer loyalty, more sales, and higher customer satisfaction, among other aspects.
Here are some ways to ensure proactive customer support and response for maximizing engagement for better conversion rates:
- Understand customer needs and pain points—use different methods such as collecting feedback, surveys, AI, data, social listening, quiz on social media platforms, etc.
- Apply strategies such as social listening, conduct surveys, collect feedback, etc. consistently—it is not a one-off activity
- Leverage technology. Get the right tools to help you provide the customer support you want to offer to customers
- Analyze customer feedback, find gaps and address them—make customers feel understood
3. Create engaging experiences
Another conversion-focused engagement strategy is to present engaging experiences to customers. The idea is to attract their attention, deepen their interest, and make them engage more.
But engaging experiences are subjective, based on customer preferences, demographics, etc. Here are some ways in which you can ensure engaging experiences for customers:
- Harness the power of personalization. Create personalized recommendations, relevant content and offers
- Another strategy for boosting user interaction and conversions is to create visually-appealing communication
- You can also increase engagement by offering self-service features on your website, via social channels, etc, which allow customers to perform actions and solve queries on their own. This can help boost conversions faster as customers would not need to reach out to you for help
- Think creatively and create engaging media. For example, easy and accessible content, such as carousels to answer their queries. Basically, give customers something that further deepens their interest in what you have to offer
4. Leverage predictive AI
Brands can leverage algorithms, machine learning, and AI techniques to enhance engagement and conversions. Predictive AI helps analyze customer data, past purchases, past browsing history, purchase patterns, etc. And you can proactively reach your customers based on these insights.
For instance, here are some things you can do:
- Send timely reminders to reorder recurring purchases based on customers’ past order history
- Share personalized product recommendations based on insights on customers’ preference and interests
- Offer predictive customer service to build trust and improve conversion rates
- Use predictive AI to create dynamic pricing strategies by analyzing customer AOV, pricing preference, and competitor pricing, etc.
- Share personalized content relevant to customer segments
5. Use AI for timely communication
Effective communication is key to engagement optimization for higher conversion. It ensures you stay connected with customers throughout the customer journey and is a key aspect of customer experience.
Not only do you need to send the right message, you also need to send it to the right customer, at the right time!
As the business world keeps evolving, customer expectations also keep increasing. And brands have to address customer needs and preferences via their communication strategies.
Here’s how you can use AI for effective communication with customers:
- Use AI for timely communication. Know where your customers are, what they need, preempt their actions, and send timely messages on their preferred channels
- Send real-time offers and discounts if you need to, to ensure customer satisfaction
- Show customers relevant content and ads on social to engage them and increase conversions
- Use AI to optimize marketing campaigns by leveraging the most effective channels
6. Incorporate real-time segmentation
In order to consistently provide good customer experience, you will have to put in consistent effort. But there are tools and solutions for that. By consolidating data from all channels, you can use real-time segmentation to create better customer experiences.
Real-time segmentation can help you create timely and tailored content, messages, and experiences to drive conversions and sales.
For instance, consider aspects such as customers’ browsing behavior, real-time interactions, engagement levels, etc. From these insights, create more personalized experiences by offering things customers would like.
Additionally, you can use real-time segmentation to target a specific set of audience. For instance, offer discounts to customers currently browsing your latest collection. Display a pop-up with a discount code and a link.
7. Host a virtual customer engagement event
Apart from experience within your website, social media channels or physical store, there’s a lot more you can do for improving conversion pathways through increased engagement. Ever thought of hosting virtual events for customers?
Here are a few tips and things you can do:
- Create thoughtful virtual events that resonate with your customers. Run-of-the-mill events may not be enough to create real engagement
- Have a specific goal for each event so you can measure the results at the end
- Make the events about your products and services as well as something more than that. For instance, combine charity, causes and community activities into these events
- Bring together segments of customers at events as it is an opportunity for them to connect with like-minded people
8. Create customer journeys
Creating customer journeys is about tracking customers’ interaction with your brand from the start to the end and beyond. By monitoring customer interactions at various touchpoints, you can understand what they like, don’t like and what works for them. Creating customer journeys helps tailor customer experience and personalize it.
By creating customer journeys, you can understand customers better, create customer profiles, identify issues and address them, drive customers to take desired actions, etc.
Here’s how you can create customer journeys for conversion-focused engagement strategies:
- Use AI-powered customer journey tools and platforms to automate the process
- Involve customers in the customer journey mapping process, for example, collect feedback at various touchpoints
- Use predictive analysis to predict customer behavior. For example, if data suggests a customer is going to quit buying from your site, you must use the information to come up with a marketing campaign to encourage the customer to stay
- Keep optimizing your marketing strategies based on changes you observe across the customer journey
Getting started with conversion-focused engagement strategies
Interacting with and engaging customers is extremely important. And to be able to turn engagement into conversions for your business, you need to be proactive – respond in a timely manner and create meaningful conversations.
And this is where Radarr by Genesys comes in!
Radarr by Genesys is a social and digital data analytics and engagement platform. The platform provides a comprehensive suite of capabilities around social listening, social media response, AI and ML learning, and digital monitoring.
With Radarr by Genesys’ social monitoring and the ability to create customer journeys online, you can proactively engage your audience at each stage in their journey, driving higher conversions.
If you are struggling with a situation where you have engagement but low conversions, book a demo of Radarr by Genesys today!
