There are brands that follow the norm, and there are brands that go beyond the norm. And then...
"Campaigns"
7 Ways To Achieve Direct Response Marketing
Online marketing can go in millions of different directions, but the one marketers seem to stick...
Hashtag Woes: Lessons From The Ice Challenge
Hashtags - the little bookmarks of the internet are also one of the most exploited tools in social...
The Importance of Social User Experience Design
User experience design enhances customer satisfaction and loyalty by making your campaign website...
#LastSelfie: WWF’s Brilliant Snapchat Campaign
Social media has become the medium where brands have made it their word of mouth. The...
3 Best Pinterest Campaigns From Big Brands
Think of the best social media campaigns by brands. Think again. Make a quick mental list. Stop....
5 Best Twitter Campaigns From Big Brands
August 2007, and the Twitter account @MrMessina have played an important role in shaping the...
QUIT’s Creative Vine Campaign For World No Tobacco Day
Quit is a non-profit organization that aims to deter children from smoking so when faced with the...
The Rise of High Quality Content Marketing
Several years ago, companies thought content marketing was a niche strategy that only applied to...
Increase Engagement Through Photo And Video Contests
Brands are on every social media platform imaginable to make their mark, fetching...
Microsite Review: Budweiser, the World Cup’s Official Beer
Budweiser; hailed as the “King of Beers”, and not without reason. This mega-brand has been around...
Pinterest: Places To Watch The World Cup
The World Cup has hit soccer fans really hard over the past week with all the flooding on social...
Coca Cola Uses Spotify And Facebook To Spread Happiness
Coca Cola as a brand has carved a niche for itself and has become ‘yoda’ of sorts for fellow...
5 Best Instagram Campaigns of 2014… So Far!
Instagram is a social media platform best used with a good #Hashtag. With the right type of...
Video Marketing: An Effective Strategy For Non-Profits
How many non-profits do you ‘like’ or ‘follow’ on social media? Have their content marketing...
A Strategy Director’s Guide To A Solid Digital Marketing Strategy
Even if you’ve been working in the marketing industry for years, there’s still something intimidating about digital marketing. Online users are certainly a lot more fickle and their attention spans are shorter, compared to those whom you can market to face to face or through billboards or print ads.
Are You Any Good at Marketing?
One of the trickiest questions you can ask a marketer is how good they are. The question makes...
A One Day 400,000+ Increase in Facebook Page Likes Explained
Being rated as one of the most coveted fast food brands in the world doesn't come easy. Apart from...