Over the past two weeks, Cancer Research United Kingdom (CRUK) raised over £8 million from the...
"Campaigns"
Prankvertising on Social Media
How do you make a social media audience share your video even if it is completely irrelevant to...
Guerrilla Humanitarianism in Serbia: #FeedTheDog
It is strange how little we need to be happy and satisfied. Even more interesting is how a small...
Get Ready to Newsjack the Oscars
There’s no time like Oscar-time to newsjack! Sure, last year was a little embarrassing, with most...
How 2013’s Campaigns Will Inform Those of 2014
The Interactive Advertising Bureau studied the most successful digital campaigns of 2013 and...
Making Your Content Legen-Wait For It-Dary!
“2014 is here and I am going to make a difference!” How many people you know actually DID...
The Most Memorable Ads of 2013
The world of television advertising is laced with high drama. Advertisers have to captivate...
Adidas Has Mastered the Art of Live Tweeting
Twitter is one of the most popular platforms in social media marketing. Some of the most creative...
The Many Tunes of Social Media: Marketing Lessons From Beyonce
No one was expecting it. There was no buzz. No drum rolls. No plug-gy interviews. Just one word-...
Boost Your Brand with Pinterest
Let’s face it. Telling a story with visuals is far more compelling than trudging through a thicket...
Stephen Colbert – Grinning to Social Media Success
If you're not careful your online past could destroy your offline future- Stephen Colbert Stephen...
Festive Cheer: The Social Way!
Once into Social Media, you are forever ‘on the job’ – even during the ‘holidays’! Work never...
Cause Marketing Climbs to the Next Level
If you strike a chord with the heart, the mind will follow. With brands, it’s no exception. There...
The Year That Was – The Top Social Media Campaigns of 2013
2013 has been an amazing year for social media. Platforms have taken off, trends have gone haywire...