Banana Bread & Burnt Cheesecake: How We Conquered A Pandemic With Food

MARKies GOLD Winner MOST EFFECTIVE USE – SOCIAL MEDIA

AFN and Radarr worked together to identify trends and festive “new normals” to uncover how we eat, cook and share – during a pandemic. We worked on a range of studies that started from March, and constantly identified food trends, favorite Asian dishes, and cooking appliances to cheer up our audiences during the year. Our main objective was driving traffic to our website and creating engagement with our content & audience! We wanted to show everyone that cooking at home can be fun, simple and ‘on- trend’.

Results: Website traffic grew 1000% from Mar 2020 to Dec 2020 with less than 10% of total media budget and viewership increased 30% in June 2020 and sustained!